AIRE vs REALM

AIRE is a real estate CRM for brokers, agents and property sales teams to capture leads, automate follow-ups and track sales. Available on Android and the web, it can gather leads from sources including 99acres, MagicBricks, Housing and Facebook ads, assign them to team members, track stages and conversions, and score leads with AI. Trigger-based workflows handle follow-ups, tasks and emails; drip campaigns and reminders support continued contact. Teams can map leads to listings and track deals from inquiry through visits, negotiations and closure. Communication tools include team chat for sharing listings and files, plus WhatsApp messaging with templates and drip campaigns; email and SMS are also supported. Dashboards cover leads, revenue, listings, team performance, budgets and ROI. Property pages can include photos, video, AR/VR, plans, documents, an EMI calculator and realtor contact details. Post-sale tools include payment tracking and reminders, cost sheets, document templates, transaction history, deal status tracking and audit logs. Starter, Pro and Ultimate list limits of 3, 10 and 50 listings respectively, with prices not stated.

REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.