Airtel IQ vs Gupshup

Airtel IQ combines voice, SMS, and WhatsApp communications through web and API access. Its WhatsApp Business APIs support lead generation, customer support, bill payment, and orders or transactions. Businesses can run customized campaigns, personalized ad creatives, and cart-abandonment campaigns, while chats can move between bots and live agents with rich media. The service describes UPI payments in WhatsApp, ONDC merchant onboarding, WhatsApp order management, and a plugin that works with any POS system for digital invoicing. Messaging includes verified business profiles, delivery and read receipts, two-way conversations, end-to-end encryption, and automatic fallback among SMS, WhatsApp, and voice. Airtel states support for 250 WhatsApp transactions per second and access to more than 60 solution partners. Cloud Telephony adds a unique business number, click to call, IVR, outbound dialing, caller-ID options, toll-free calling, and number masking. Airtel IQ also supports embedded communications and programmable voice, messaging, and video.

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.