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SPECIFICTION
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Airtel IQ

airtel.in

WebAPI
Visit airtel.in
Spec score 8.0 #8 of 26 in Communication Platform as a Service (cPaaS) Platforms

What it is

Airtel IQ combines voice, SMS, and WhatsApp communications through web and API access. Its WhatsApp Business APIs support lead generation, customer support, bill payment, and orders or transactions. Businesses can run customized campaigns, personalized ad creatives, and cart-abandonment campaigns, while chats can move between bots and live agents with rich media. The service describes UPI payments in WhatsApp, ONDC merchant onboarding, WhatsApp order management, and a plugin that works with any POS system for digital invoicing. Messaging includes verified business profiles, delivery and read receipts, two-way conversations, end-to-end encryption, and automatic fallback among SMS, WhatsApp, and voice. Airtel states support for 250 WhatsApp transactions per second and access to more than 60 solution partners. Cloud Telephony adds a unique business number, click to call, IVR, outbound dialing, caller-ID options, toll-free calling, and number masking. Airtel IQ also supports embedded communications and programmable voice, messaging, and video.

Spec sheet

Product
Airtel IQ is a cloud based omnichannel communications platform for business customer engagement.Read 30 Sep 2026 · airtel.in
Headquarters
IndiaRead 28 Sep 2026 · airtel.in
Founded
1995Read 28 Sep 2026 · airtel.in
Airtel IQ Reach
Airtel IQ Reach is a self serve platform aimed especially at small and medium businesses, with prepaid pay as you go plans and campaign analytics.Read 30 Sep 2026 · airtel.in
Campaigns
The service supports customized campaigns, personalized ad creatives, and cart abandonment campaigns.Read 30 Sep 2026 · airtel.in
Channel fallback
Airtel IQ can reroute messages through SMS, WhatsApp or voice.Read 30 Sep 2026 · airtel.in
Channels
Airtel IQ unifies communications across voice, SMS and WhatsApp.Read 30 Sep 2026 · airtel.in
Cloud telephony
Airtel IQ Cloud Telephony supports business calls through one unique number, with caller ID options, call masking, and toll-free calling.Read 30 Sep 2026 · airtel.in
Embedded communications
Businesses can embed voice, SMS and IVR services in applications and digital properties with a slice of code.Read 30 Sep 2026 · airtel.in
Intended customers
Airtel describes enterprise use cases spanning banking and financial services, retail and eCommerce, logistics, manufacturing, telecom, travel, and other industries.Read 30 Sep 2026 · airtel.in
Messaging features
WhatsApp features include rich media, two way bot and agent conversations, verified business profiles, campaign management, and delivery and read receipts.Read 30 Sep 2026 · airtel.in
Partner ecosystem
Airtel says businesses can choose from over 60 partners for tailored WhatsApp solutions.Read 30 Sep 2026 · airtel.in
Partner network
Airtel says businesses can choose from over 60 partners for tailored WhatsApp solutions.Read 30 Sep 2026 · airtel.in
Payments and ordering
The WhatsApp offering supports UPI payments, ONDC merchant onboarding, order management, and POS integration.Read 30 Sep 2026 · airtel.in
Performance
The WhatsApp API page states support for 250 transactions per second.Read 30 Sep 2026 · airtel.in
POS integration
Airtel says its WhatsApp plugin works with any POS system and supports digital invoicing.Read 30 Sep 2026 · airtel.in
Security and privacy
Airtel says IQ communications are encrypted and mobile or telephone numbers are masked.Read 30 Sep 2026 · airtel.in
Support and pricing
Airtel Business invites prospective customers to talk to an expert; the WhatsApp API page does not state a price.Read 30 Sep 2026 · airtel.in
Support and sales
Airtel Business offers product evaluation, a demo, and quotation assistance, and lists [email protected] and toll-free 1800-103-8325 for assistance.Read 30 Sep 2026 · airtel.in
Support interactions
Businesses can offer WhatsApp support through chatbots or real-time agent interactions, including personalized rich media content.Read 30 Sep 2026 · airtel.in
Throughput
Airtel states that WhatsApp Business API supports 250 transactions per second.Read 30 Sep 2026 · airtel.in
Voice capabilities
Cloud Telephony features include click to call, interactive voice response, an outbound dialer, customizable mobile and landline caller ID, toll-free calling, and number masking.Read 30 Sep 2026 · airtel.in
WhatsApp use cases
The WhatsApp offering supports lead generation, customer support, bill payment, and orders and transactions.Read 30 Sep 2026 · airtel.in

Plans and prices

Airtel IQ Priced on request Pricing not listed; contact Airtel Business for details Read 30 Sep 2026 · airtel.in

Every Airtel IQ plan and price →

Strong points and limits

Strong points

  • Unifies voice, SMS, and WhatsApp
  • Supports chatbot and agent conversations
  • UPI payments and order management
  • 250 WhatsApp transactions per second
  • Works with any POS system

Limits

  • Service scope spans several communication products
  • Some capabilities require partner solutions

Who it suits

It suits enterprises in sectors such as banking, retail, logistics, manufacturing, telecom, and travel. Airtel IQ Reach is aimed especially at small and medium businesses seeking self-serve campaigns and analytics.

Verdict

Airtel IQ covers business messaging, commerce interactions, and cloud telephony in one offering. Buyers should contact Airtel Business for pricing, evaluation, demos, and quotation assistance.

Where Specifiction places it

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