Aldelo Gift Processing vs Wrapped
Aldelo Gift Processing
aldelo.com
Wrapped
wrappedgiftcards.comSide by side
| Figure | Aldelo Gift Processing | Wrapped |
|---|---|---|
| Price from | — | $49/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Restaurant Gift Card Software | 8.3 (#4) | 7.7 (#16) |
| API | Aldelo Express has a cloud-based Open API based on REST patterns for integrations. | The Wrapped REST API is available on Pro and above, and those plans include a separate test-mode API token. |
| Headquarters | Aldelo says its headquarters are located in Pleasanton, California. | New Zealand |
| Security | Aldelo says customers can store digital gift cards securely in the Masa+ digital wallet. | Wrapped says it encrypts data in transit and at rest, rate-limits redemption and balance checks, uses role-based permissions and two-factor authentication, and records audit trails. |
| Support | Aldelo advertises 24/7 live technical support by phone, email, and chat for its POS platform. | Email and chat support are included on all plans, while Plus and Enterprise include priority support and a dedicated account manager. |
Plans
Aldelo Gift Processing
- Aldelo Express POS with Aldelo PayPriced on request
In their own words
Aldelo Gift Processing
Aldelo Gift Processing handles physical gift cards and digital eGift cards for restaurants and bars. Customers can buy, store, and redeem cards online or in-store. The system connects natively with Aldelo Express POS and the Masa+ digital wallet for sales, activation, and redemption. Store groups can designate participating locations and manage cards across their chain. A physical card works in-store or online, while a digital card can be presented as a QR code from Masa+. POS terminals scan those codes with built-in cameras, so additional scanning hardware is not required. Digital cards are delivered instantly and remain in Masa+, where customers can check balances. Aldelo describes Express as cloud-native and device-independent, with iPad and Android support; Masa+ is available in a web browser. The service also offers a cloud-based REST-pattern Open API, 24/7 support, and payment security certifications for Aldelo ePay.
Wrapped
Wrapped issues, sells and redeems cash gift cards, experience vouchers and store credit across point of sale, eCommerce and mobile, keeping one live balance for each card. It is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes and multi-site brands. Merchants can offer branded digital cards, connect physical cards they already use or order branded cards through Wrapped. Customers can personalize cards, schedule email delivery, check balances online and add cards to Apple Wallet or Google Wallet. The service lists more than 30 integrations for POS, eCommerce, marketing and payments, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo and Stripe. Reporting covers purchases, redemptions, balances and liability by location and card type. Pro and higher add promotional tools and the REST API. Basic costs $49 a month, or $39 per month billed annually, and includes up to 3 sites and 50 new activations monthly. A 14-day trial is available. Email and chat support are included on all plans. Wrapped is operated by Loud Labs Limited in New Zealand.