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SPECIFICTION
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Wrapped

wrappedgiftcards.com

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Spec score 7.7 #16 of 40 in Restaurant Gift Card Software

What it is

Wrapped issues, sells and redeems cash gift cards, experience vouchers and store credit across point of sale, eCommerce and mobile, keeping one live balance for each card. It is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes and multi-site brands. Merchants can offer branded digital cards, connect physical cards they already use or order branded cards through Wrapped. Customers can personalize cards, schedule email delivery, check balances online and add cards to Apple Wallet or Google Wallet. The service lists more than 30 integrations for POS, eCommerce, marketing and payments, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo and Stripe. Reporting covers purchases, redemptions, balances and liability by location and card type. Pro and higher add promotional tools and the REST API. Basic costs $49 a month, or $39 per month billed annually, and includes up to 3 sites and 50 new activations monthly. A 14-day trial is available. Email and chat support are included on all plans. Wrapped is operated by Loud Labs Limited in New Zealand.

Spec sheet

Product
Wrapped issues, sells, and redeems cash gift cards, experience vouchers, and store credit across POS, eCommerce, and mobile with one live balance per card.Read 29 Sep 2026 · wrappedgiftcards.com
API
The Wrapped REST API is available on Pro and above, and those plans include a separate test-mode API token.Read 29 Sep 2026 · wrappedgiftcards.com
Integrations
Wrapped lists 30+ POS, eCommerce, marketing, and payment integrations, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo, and Stripe.Read 29 Sep 2026 · wrappedgiftcards.com
Security
Wrapped says it encrypts data in transit and at rest, rate-limits redemption and balance checks, uses role-based permissions and two-factor authentication, and records audit trails.Read 29 Sep 2026 · wrappedgiftcards.com
Compliance
Wrapped states that SOC 2 certification is in progress and that payment card data is handled by POS, eCommerce, or Stripe providers holding PCI DSS Level 1 certification.Read 29 Sep 2026 · wrappedgiftcards.com
Support
Email and chat support are included on all plans, while Plus and Enterprise include priority support and a dedicated account manager.Read 29 Sep 2026 · wrappedgiftcards.com
Headquarters
New ZealandRead 23 Sep 2026 · wrappedgiftcards.com
Company
Wrapped is operated by Loud Labs Limited, is based in New Zealand, and says it is used across Australia, New Zealand, Canada, the United Kingdom, Europe, and the United States.Read 29 Sep 2026 · wrappedgiftcards.com
Customers
Wrapped is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes, and multi-site brands.Read 29 Sep 2026 · wrappedgiftcards.com
Digital and physical cards
Merchants can offer branded digital gift cards and integrate existing physical cards or order branded cards through Wrapped.Read 29 Sep 2026 · wrappedgiftcards.com
Gifting features
Customers can personalize gift cards, schedule email delivery, check balances online, and add cards to Apple Wallet or Google Wallet.Read 29 Sep 2026 · wrappedgiftcards.com
Hosting
Wrapped says customer data is stored on Amazon Web Services in the United States.Read 29 Sep 2026 · wrappedgiftcards.com
Marketing
Promotional pricing, discount codes, automated bonus credit, scheduled gift card campaigns, and integrations with Klaviyo, Myne, and Zapier are available on Pro and above.Read 29 Sep 2026 · wrappedgiftcards.com
Notable limits
Monthly activation allowances reset each billing cycle without rollover, and activations above the plan allowance incur a per-card overage charge.Read 29 Sep 2026 · wrappedgiftcards.com
Reporting
Wrapped provides analytics on gift card purchases, redemptions, and balances, plus liability reporting across locations and card types.Read 29 Sep 2026 · wrappedgiftcards.com

Plans and prices

Basic $49 a month $49 per month; $468/year billed annually ($39 /month) Up to 3 sites · 50 new gift card activations per month or 600 per year · $0.50 per additional activation Read 29 Sep 2026 · wrappedgiftcards.com
Pro $99 a month $99 per month; $948/year billed annually ($79 /month) Up to 7 sites · 200 new gift card activations per month or 2,400 per year · $0.40 per additional activation Read 29 Sep 2026 · wrappedgiftcards.com
Plus $199 a month $199 per month; $1,908/year billed annually ($159 /month) Up to 12 sites · 500 new gift card activations per month or 6,000 per year · $0.20 per additional activation Read 29 Sep 2026 · wrappedgiftcards.com
Enterprise Priced on request Contact us for a custom quote Unlimited sites · Unlimited features · Unlimited gift cards Read 29 Sep 2026 · wrappedgiftcards.com

Every Wrapped plan and price →

Strong points and limits

Strong points

  • One live balance across POS, eCommerce and mobile.
  • More than 30 listed integrations.
  • Customers can add cards to Apple or Google Wallet.
  • Analytics include liability reporting by location and card type.
  • 14-day trial.

Limits

  • No free plan.
  • Basic allows up to 3 sites.
  • Basic includes 50 monthly activations; excess costs $0.50 each.
  • Unused monthly activation allowances do not roll over.

Who it suits

Wrapped suits retailers and hospitality businesses that sell gift cards or store credit across physical and online channels. Its site limits and activation allowances may be relevant to businesses comparing plans.

Verdict

Wrapped covers digital and physical card workflows, reporting and integrations for multi-channel businesses. Check site counts, activation allowances and overage charges against expected use before choosing a plan.

Where Specifiction places it

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