GiftFly vs Wrapped

GiftFly lets local businesses create, sell, promote and track digital gift cards. Customers can buy cards online at any time and receive them by email or text. Merchants can create unlimited designs and run email promotions, bonus offers, giveaways and flash campaigns. Fundraisers can include sales goals, contribution levels and custom card designs. A dashboard shows sales and redemption activity and provides tools to create and promote cards. Businesses can sell cards from their website and Facebook page, and Clover Register integration supports sales and redemption at a Clover terminal. The merchant app can scan and redeem cards, process refunds and show activity; support lists it in the App Store. The Android merchant app is still in development, with dashboard Quick Redeem offered as an alternative. GiftFly lists no monthly charges, upfront costs or contracts. The plan includes 5,000 promotional emails per month. Online Stripe processing costs 2.90% + $0.30 per card transaction; convenience fees are 3.99% for cards up to $20, with an additional $0.99 for cards over $20. Purchased eGift cards do not expire.

Wrapped issues, sells and redeems cash gift cards, experience vouchers and store credit across point of sale, eCommerce and mobile, keeping one live balance for each card. It is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes and multi-site brands. Merchants can offer branded digital cards, connect physical cards they already use or order branded cards through Wrapped. Customers can personalize cards, schedule email delivery, check balances online and add cards to Apple Wallet or Google Wallet. The service lists more than 30 integrations for POS, eCommerce, marketing and payments, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo and Stripe. Reporting covers purchases, redemptions, balances and liability by location and card type. Pro and higher add promotional tools and the REST API. Basic costs $49 a month, or $39 per month billed annually, and includes up to 3 sites and 50 new activations monthly. A 14-day trial is available. Email and chat support are included on all plans. Wrapped is operated by Loud Labs Limited in New Zealand.