Alida vs EMARKETER
Alida
alida.comEMARKETER
emarketer.comSide by side
| Figure | Alida | EMARKETER |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Market Research Software | 8.4 (#9) | 7.2 (#39) |
| Headquarters | LinkedIn lists Alida as headquartered in Toronto, Ontario, Canada. | New York, New York, United States |
| What it does | Alida provides community-centered customer and employee research, feedback collection and insight analysis for product, marketing and experience decisions. | EMARKETER provides forecasts, benchmarks, and expert analysis about consumers, advertising, and commerce. |
Plans
Alida
- Alida Enterprise EditionPrice not published
- Alida platform subscriptionPriced on request
- Alida subscriptionPriced on request
In their own words
Alida
Alida is a customer experience and insights platform that gathers customer feedback and employee voice through research communities. Its methods include surveys, digital intercepts, discussion forums, video interviews, focus groups, and usability testing, with email, in-app, and web intercept channels. Teams can recruit, profile, segment, target, and engage community members, then collect quantitative and qualitative feedback using customizable layouts and flexible deployment channels. Alida AI helps users query, visualize, summarize, and share insights, and identify trends and opportunities. Analytics include an AI reporting assistant, trend and behavior analysis, automated text and video analysis, and a centralized data repository. Integrations include Salesforce, Adobe Experience Cloud, Tableau, Zendesk, Okta, Qualtrics, Slack, and Google Forms; custom connectors can link insights with operational data. The platform runs on Android, iOS, web, and API. Alida lists encryption, regular audits, and compliance with SOC 2, GDPR, CCPA, and HIPAA, alongside privacy controls including double opt-in. Pricing is on request.