Alloy Embedded vs Fingerprint
Alloy Embedded
alloy.comFingerprint
fingerprint.comSide by side
| Figure | Alloy Embedded | Fingerprint |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 0 | 4 |
| Spec score · Fraud Detection Software | 8.0 (#8) | 9.2 (#1) |
| Compliance | Alloy's Trust Center lists SOC 2 and ISO 27001:2022 among its compliance credentials. | Fingerprint states that it is GDPR and CCPA compliant, ISO 27001 certified, and SOC 2 Type II compliant. |
| Founded | 2015 | 2012 |
| Headquarters | New York, New York, United States | Chicago, Illinois, United States |
| Integrations | Alloy describes an API-first architecture and low-code SDKs for embedding its tools into BaaS stacks, including integrations with payment processors, card issuers, and ledgering platforms. | Official integrations include Cloudflare, AWS CloudFront, Fastly VCL, Fastly Compute, Segment, Akamai, Google Tag Manager, and Azure. |
| Purpose | Alloy for Embedded Finance helps sponsor banks and BaaS providers enforce compliance and risk controls across partner portfolios. | Fingerprint identifies web visitors and mobile devices to help stop fraud, detect bots and AI agents, and support smoother customer experiences. |
| Security | Alloy states that it encrypts data in transit with TLS 1.2 and at rest with AES-256, and that it uses bcrypt for passwords. | Fingerprint states that traffic is encrypted with HTTPS/TLS 1.2, uses AWS data centers, undergoes annual penetration testing, and supports Zero Trust mode. |
| Support | The product page invites prospective customers to schedule a demo and says Alloy will discuss their needs and answer questions. | The pricing comparison lists basic technical support for Free and Pro Plus and Enterprise support for Enterprise; Enterprise also includes a dedicated customer success manager. |
| What it does | Alloy provides identity and fraud risk tools for financial institutions and fintechs, including onboarding, fraud prevention, and compliance. | Fingerprint is a device-intelligence platform that identifies anonymous web visitors and mobile devices to prevent fraud, detect bots and AI agents, and personalize user experiences. |
Plans
In their own words
Alloy Embedded
Alloy Embedded provides identity and fraud risk controls for sponsor banks, BaaS providers, and fintechs. It centralizes KYC, KYB, AML, and fraud prevention policies across fintech partners, with real-time monitoring of partner activity and transactions. A portfolio dashboard shows aggregated partner performance for oversight, audit, and reporting; sponsor banks can also set partner autonomy and guardrails through parent-child accounts. Teams can create cloneable risk rulesets without coding and tailor controls to product type and partner maturity. Fraud detection analyzes identity, behavioral, and transaction data and can flag synthetic identities, account takeovers, and mule activity. The web SDK supports document checks, phone-based identity verification, and device risk assessment. Alloy says its API-first architecture and low-code SDKs integrate with payment processors, card issuers, and ledgering platforms. Pricing is on request; the embedded finance page offers complimentary audit access. Alloy lists SOC 2 and ISO 27001:2022 among its compliance materials and says data is encrypted in transit with TLS 1.2 and at rest with AES-256.
Fingerprint
Fingerprint identifies visitors across web and mobile to help address fraud, bot activity, and AI agents. Its persistent identification can continue across sessions even when cookies are cleared. Smart Signals supplies more than 100 attributes for assessing risky traffic, while AI Agent Detection uses Web Bot Auth cryptographic signing to distinguish signed agents from spoofed ones. Listed use cases include account takeover, payment fraud, SMS fraud, and bot detection. Developers can use client and server APIs, SDKs and frameworks, plus native iOS and Android SDKs. Named integrations include Cloudflare, CloudFront, Fastly VCL, Segment, Akamai, Fastly Compute, Google Tag Manager, and Azure. The cloud service offers real-time decisioning and custom rules, with coverage for web, mobile apps, and API events. Free costs $0 per month and includes up to 1,000 API calls monthly and 500,000 Android API calls. Pro Plus costs $99 per month for 20,000 web and iOS calls, then $4 per 1,000 additional calls; it includes 500,000 Android calls monthly. A 14-day Pro Plus trial is available without a credit card.