Altify vs Magnus Live Account Planning (Signals)

Altify is a Salesforce-native revenue execution platform for enterprise sales teams managing complex sales cycles. Altify Accounts provides living account plans with objectives, actions, and whitespace mapping connected to Salesforce opportunities. Relationship Map helps teams map buying-group influence and identify stakeholders involved in a deal. Altify Opportunities and Sales Process support qualification, sales methodology, reviews, and pipeline visibility. MaxAI reads live Altify and Salesforce data to offer methodology-specific account and deal guidance. It works with Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce through MCP or natively in Agentforce. Administrators can apply hard caps to AI budgets, review consumption dashboards, and control deployed skills. Altify is delivered as a managed Salesforce package, supports Enterprise, Developer, and Unlimited editions, and requires a Salesforce license. The company also describes integrations with Slack and Google Docs, plus reporting support for Einstein, Tableau, and other BI tools. Pricing is quote-based and depends on selected solutions, number of users, and whether Revenue Services are included. Altify says it became an independent company in March 2025 with backing from Gallant Capital Partners.

Magnus Live Account Planning (Signals) is a web platform for managing important accounts between formal planning cycles. It brings account ambition, growth priorities, strategic direction, stakeholder intelligence, propositions, and market signals into a shared account plan. Teams can build a common understanding of stakeholders’ priorities, motivations, and decision roles, then coordinate actions across sales, business development, account management, marketing, and bid teams. Signals track changes among customers, competitors, and markets to help teams decide what may need a response. The platform can be deployed for must-win accounts, account clusters, an entire account book, or a portfolio across teams and regions. Magnitude, Magnus’s GTM Operating System, powers it by connecting account strategy, stakeholder intelligence, propositions, activation, and live signals. Magnus distinguishes the account plan from a CRM: it says the plan holds priorities and direction for what should happen next, while a CRM records what has happened. Pricing is on request. Magnus says its personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client agreements.