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Magnus Live Account Planning (Signals)

magnusconsulting.co.uk

Web
Visit magnusconsulting.co.uk
Spec score 7.1 #16 of 20 in Account Planning Software

What it is

Magnus Live Account Planning (Signals) is a web platform for managing important accounts between formal planning cycles. It brings account ambition, growth priorities, strategic direction, stakeholder intelligence, propositions, and market signals into a shared account plan. Teams can build a common understanding of stakeholders’ priorities, motivations, and decision roles, then coordinate actions across sales, business development, account management, marketing, and bid teams. Signals track changes among customers, competitors, and markets to help teams decide what may need a response. The platform can be deployed for must-win accounts, account clusters, an entire account book, or a portfolio across teams and regions. Magnitude, Magnus’s GTM Operating System, powers it by connecting account strategy, stakeholder intelligence, propositions, activation, and live signals. Magnus distinguishes the account plan from a CRM: it says the plan holds priorities and direction for what should happen next, while a CRM records what has happened. Pricing is on request. Magnus says its personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client agreements.

Spec sheet

Purpose
Live Account Planning (Signals) is a platform that brings stakeholder intelligence, propositions, engagement priorities, and market signals together to help teams manage and grow important accounts between formal planning cycles.Read 8 Oct 2026 · magnusconsulting.co.uk
Intended users
It is for sales, business development, account management, marketing, and bid teams working on an organisation’s important accounts.Read 8 Oct 2026 · magnusconsulting.co.uk
Support
Magnitude’s Managed Service offers ongoing support to interpret signals, update the Core, refine messages, support activation, review performance, strengthen governance, and adapt strategy.Read 8 Oct 2026 · magnusconsulting.co.uk
Headquarters
London, United KingdomRead 28 Sep 2026 · magnusconsulting.co.uk
Founded
2018Read 28 Sep 2026 · magnusconsulting.co.uk
Account planning
It brings account ambition, growth priorities and strategic direction into a shared account plan.Read 8 Oct 2026 · magnusconsulting.co.uk
Account strategy
The platform keeps account ambition, growth priorities, and strategic direction accessible to everyone involved.Read 8 Oct 2026 · magnusconsulting.co.uk
AI and data
Magnus says Magnitude and related AI tools may process professional and commercial data for clients under client data processing agreements, and that it does not use client personal data or website-collected personal data to train AI models.Read 8 Oct 2026 · magnusconsulting.co.uk
AI data use
Magnus says it does not use client personal data or website personal data to train AI models.Read 8 Oct 2026 · magnusconsulting.co.uk
CRM distinction
Magnus says a CRM records what has happened, while Live Account Planning holds the strategy for what should happen next, including priorities, stakeholder understanding, propositions, and signals.Read 8 Oct 2026 · magnusconsulting.co.uk
Deployment scope
The platform can be deployed for must-win accounts, account clusters, an entire account book, or a full portfolio across teams and regions.Read 8 Oct 2026 · magnusconsulting.co.uk
Live signals
Signals surface changes across accounts, competitors and markets to help teams understand what changed, why it matters and what to do next.Read 8 Oct 2026 · magnusconsulting.co.uk
Maker and audience
Magnus Consulting describes itself as a B2B growth consultancy working with large enterprises and PE-backed businesses.Read 8 Oct 2026 · magnusconsulting.co.uk
Planning and activation
The platform turns account priorities into actions across sales, business development, marketing, account management, and bid teams.Read 8 Oct 2026 · magnusconsulting.co.uk
Platform relationship
Live Account Planning is powered by Magnitude, Magnus’s GTM Operating System, which connects account strategy, stakeholder intelligence, propositions, activation, and live signals.Read 8 Oct 2026 · magnusconsulting.co.uk
Pricing
The product page directs prospective customers to talk to Magnus and does not state a price.Read 8 Oct 2026 · magnusconsulting.co.uk
Privacy and compliance
Magnus says it handles personal data under UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client data processing agreements.Read 8 Oct 2026 · magnusconsulting.co.uk
Privacy compliance
Magnus states that its personal-data handling is subject to UK GDPR and the Data Protection Act 2018.Read 8 Oct 2026 · magnusconsulting.co.uk
Relationship to CRM
The page describes a CRM as recording what has happened, while the live account plan holds priorities, stakeholder understanding, propositions and signals for what should happen next.Read 8 Oct 2026 · magnusconsulting.co.uk
Scale
Magnus says it can be deployed for must-win accounts, account clusters, an entire account book or a full portfolio.Read 8 Oct 2026 · magnusconsulting.co.uk
Signals
Signals monitor changes across customers, competitors, and markets to help teams understand what changed and decide how to respond.Read 8 Oct 2026 · magnusconsulting.co.uk
Stakeholder intelligence
Teams can build a shared understanding of stakeholders’ priorities, motivations and roles in decisions.Read 8 Oct 2026 · magnusconsulting.co.uk
Stakeholders
Teams can build a shared understanding of stakeholders’ priorities, motivations, and roles in decisions.Read 8 Oct 2026 · magnusconsulting.co.uk
Support and response
Magnus says it responds to enquiries within one working day.Read 8 Oct 2026 · magnusconsulting.co.uk
Team coordination
The platform coordinates sales, business development, account management, marketing and bid teams around one account plan.Read 8 Oct 2026 · magnusconsulting.co.uk
Underlying platform
Magnitude, Magnus’s GTM operating system, powers the live account planning platform.Read 8 Oct 2026 · magnusconsulting.co.uk

Strong points and limits

Strong points

  • Keeps account ambition and growth priorities in a shared plan.
  • Stakeholder intelligence covers motivations and decision roles.
  • Signals monitor customers, competitors, and markets.
  • Can deploy across accounts, clusters, or a full portfolio.
  • Coordinates activity across five named team functions.

Limits

  • Pricing is available on request.
  • The product is described as a web platform.
  • Client data processing is governed by client agreements.

Who it suits

It is for sales, business development, account management, marketing, and bid teams working on important accounts. The deployment scope can range from must-win accounts to a portfolio across teams and regions.

Verdict

Live Account Planning combines account direction, stakeholder understanding, team actions, and changing market signals. Its scope can span one must-win account or a portfolio, but pricing requires contacting Magnus.

Where Specifiction places it

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