Distribute Strategic Account Plan vs Magnus Live Account Planning (Signals)

Distribute Strategic Account Plan is a free web tool that creates an AI-generated plan for a target company. Users enter the target, their own company and offering, their role and goal, and any account intelligence they have. The tool combines those inputs with research on the target drawn from public data. A plan can include company research, SWOT analysis, stakeholder strategy, messaging angles and a 30-day action plan. Users can copy and edit the result, then save it to a Distribute Digital Sales Room for continued collaboration. The page says an account is not required, but asks for an email address to send the plan and updates about new sales tools. For detailed org-chart visualization and power mapping, Distribute recommends its separate free Stakeholder Map Generator. The company says data is encrypted in transit and at rest, with role-based access, audits, penetration testing, monitoring, backups, disaster recovery and multifactor authentication. The generator is free; the listed $99/mo Dante price is for a separate product.

Magnus Live Account Planning (Signals) is a web platform for managing important accounts between formal planning cycles. It brings account ambition, growth priorities, strategic direction, stakeholder intelligence, propositions, and market signals into a shared account plan. Teams can build a common understanding of stakeholders’ priorities, motivations, and decision roles, then coordinate actions across sales, business development, account management, marketing, and bid teams. Signals track changes among customers, competitors, and markets to help teams decide what may need a response. The platform can be deployed for must-win accounts, account clusters, an entire account book, or a portfolio across teams and regions. Magnitude, Magnus’s GTM Operating System, powers it by connecting account strategy, stakeholder intelligence, propositions, activation, and live signals. Magnus distinguishes the account plan from a CRM: it says the plan holds priorities and direction for what should happen next, while a CRM records what has happened. Pricing is on request. Magnus says its personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client agreements.