BuyerRadar vs Magnus Live Account Planning (Signals)

BuyerRadar is a stakeholder intelligence platform for B2B revenue teams. It maps the decision-making unit on an account and helps identify buying-committee members missing from a deal, including financial buyers and technical blockers not yet in the CRM. Its guidance suggests whom to contact next and what to say. The intelligence layer reads organizational structure and role influence, identifies missing buying power, and learns from pipeline signals. Users can connect a CRM to import live deals, though the supported CRM products are not named. BuyerRadar is available on the web and as a Chrome extension; API access is included with Professional. Freemium provides 100 credits per month and limited AI Conductor. Professional costs €50 a month and includes 2,000 monthly credits, full AI contact autofill, advanced analytics, and API access. The maker offers a free trial. Its founder says he built it after more than 15 years working with enterprise sales teams across EMEA and the US.

Magnus Live Account Planning (Signals) is a web platform for managing important accounts between formal planning cycles. It brings account ambition, growth priorities, strategic direction, stakeholder intelligence, propositions, and market signals into a shared account plan. Teams can build a common understanding of stakeholders’ priorities, motivations, and decision roles, then coordinate actions across sales, business development, account management, marketing, and bid teams. Signals track changes among customers, competitors, and markets to help teams decide what may need a response. The platform can be deployed for must-win accounts, account clusters, an entire account book, or a portfolio across teams and regions. Magnitude, Magnus’s GTM Operating System, powers it by connecting account strategy, stakeholder intelligence, propositions, activation, and live signals. Magnus distinguishes the account plan from a CRM: it says the plan holds priorities and direction for what should happen next, while a CRM records what has happened. Pricing is on request. Magnus says its personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client agreements.