Amasty SEO Toolkit vs SEOWILL
Amasty SEO Toolkit
amasty.comSEOWILL
seowill.comSide by side
| Figure | Amasty SEO Toolkit | SEOWILL |
|---|---|---|
| Price from | $33.25/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Ecommerce SEO Software | 8.4 (#4) | 7.5 (#24) |
| Founded | 2009 | 2019 |
| Purpose | The Magento 2 SEO Toolkit helps store owners improve search visibility and manage SEO tasks from one place. | SEOWILL helps Shopify e-commerce sellers optimize SEO content, improve rankings, gain organic traffic, and pursue more sales. |
| Search appearance | The product can display product and store data in Google rich snippets. | The app supports bulk editing of meta titles and descriptions and adding JSON-LD structured data. |
| Trial | Amasty says it does not provide trials of Magento extensions, with an exception for official Platinum Partners testing through Composer. | The pricing FAQ says users can try SEOWILL free for 7 days and cancel with one click; uninstalling or downgrading to the free plan during the trial avoids a charge. |
Plans
Amasty SEO Toolkit
- SEO ToolkitFree
- SEO Toolkit Pro$399 a year
- SEO Toolkit Premium$469 a year
In their own words
Amasty SEO Toolkit
Amasty SEO Toolkit is a self-hosted Magento 2 extension for store owners managing search optimization tasks. Its free SEO Toolkit plan costs nothing and includes an SEO toolbar, automatic redirects, a custom search-results URL, default robot tags, and pagination settings. SEO Toolkit Pro costs $399 a year, billed by subscription, with free updates for one year. It adds metadata templates, Google rich snippets, cross-linking, unique product URLs, sitemaps, and a ChatGPT AI Content Generator. SEO Toolkit Premium costs $469 a year, also with one year of free updates, and adds the Pro generator, Google Indexing API, bulk alt tags, WebP conversion, and AI prompt management. Listed compatibility includes Magento 2.4.9, 2.4.8-p5, 2.4.7-p10, 2.4.6-p15, and 2.4.5-p15. The extension is compatible with the Hyvä Theme. Amasty offers no trials except for official Platinum Partners testing through Composer.
SEOWILL
SEOWILL is a Shopify-focused SEO service for e-commerce sellers working on store content and organic traffic. It combines full-site audits with checks for product, collection, and blog pages; audit allowances vary by plan from 20 pages to unlimited. Content tools include on-page optimization, an AI blog generator, and a keyword planner that can organize topic clusters and page structures. Image features compress, watermark, and rename images, and generate alt text using custom rules. Sellers can bulk edit meta titles and descriptions and add JSON-LD structured data. Keyword tools offer suggestions, rank tracking, and competitor analysis; the comparison lists analysis of 10 sites per month and 50 total. Link features scan for broken links, support redirects and backlink exchange, and audit backlinks. SEOWILL connects to Google Search Console to sync site data and provide SEO insights, and says it uses read-only access to load performance data. Its Chrome extension checks metadata, URL structure, robots directives, heading hierarchy, image alt text, robots.txt, and sitemap status. It offers a free plan and a 7-day trial. The listed Free plan costs nothing and includes 20 audited pages.