Amasty SEO Toolkit vs ShopSEO
Amasty SEO Toolkit
amasty.comShopSEO
shopseo.comSide by side
| Figure | Amasty SEO Toolkit | ShopSEO |
|---|---|---|
| Price from | $33.25/mo | $19.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 2 |
| Spec score · Ecommerce SEO Software | 8.4 (#4) | 7.8 (#18) |
| Integrations | The page lists Google Indexing API in Premium and says the extension is compatible with the Hyvä Theme. | Live connections listed are Shopify Admin API, Shopify metafields, Shopify billing, and Shopify staff accounts; Google Search Console is marked planned. |
| Metadata | SEO templates can mass-optimize page metadata for store pages. | ShopSEO edits meta titles, descriptions, and image alt text by hand, in bulk, or with AI credits. |
| Purpose | The Magento 2 SEO Toolkit helps store owners improve search visibility and manage SEO tasks from one place. | ShopSEO audits Shopify products, collections, pages, blogs, and images, then provides recommendations and fixes for SEO issues. |
| Security | Amasty says it integrates data protection and information security into internal processes and commits to compliance with data protection regulations. | The security page states that data is encrypted with AES-256 at rest and TLS 1.3 in transit, and that keys are rotated quarterly. |
Plans
Amasty SEO Toolkit
- SEO ToolkitFree
- SEO Toolkit Pro$399 a year
- SEO Toolkit Premium$469 a year
In their own words
Amasty SEO Toolkit
Amasty SEO Toolkit is a self-hosted Magento 2 extension for store owners managing search optimization tasks. Its free SEO Toolkit plan costs nothing and includes an SEO toolbar, automatic redirects, a custom search-results URL, default robot tags, and pagination settings. SEO Toolkit Pro costs $399 a year, billed by subscription, with free updates for one year. It adds metadata templates, Google rich snippets, cross-linking, unique product URLs, sitemaps, and a ChatGPT AI Content Generator. SEO Toolkit Premium costs $469 a year, also with one year of free updates, and adds the Pro generator, Google Indexing API, bulk alt tags, WebP conversion, and AI prompt management. Listed compatibility includes Magento 2.4.9, 2.4.8-p5, 2.4.7-p10, 2.4.6-p15, and 2.4.5-p15. The extension is compatible with the Hyvä Theme. Amasty offers no trials except for official Platinum Partners testing through Composer.
ShopSEO
ShopSEO audits Shopify products, collections, pages, blogs, and images, then recommends SEO fixes. Its continuous audit scores all five content types. Merchants can edit meta titles, descriptions, and image alt text manually, in bulk, or with AI credits. ShopSEO scans for dead internal links and can add Product, Breadcrumb, and Organization structured data. Image tools provide compression and alt text, while Premium adds lazy loading for images and video. Auditing is read-only, so changes occur only after a user applies a fix. The free Chrome extension inspects metadata, headings, links, images, schema, social tags, Shopify themes, and apps. Connections include Shopify Admin API, metafields, billing, and staff accounts; Google Search Console is planned. Premium’s AI assistant connects with Claude, ChatGPT, and Cursor through MCP. The Free plan costs nothing; Premium costs $19.99 a month through Shopify, with a 7-day trial.