Amazon Marketing Cloud vs Anjuna Northstar

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Anjuna Northstar is self-hosted software for multi-party collaboration on sensitive or live datasets. It enables AI operations teams and data scientists to combine data, run models, and analyze results while protecting privacy and intellectual property. Powered by Anjuna Seaglass, it can create confidential clean rooms on demand for data-sharing work. Northstar runs on confidential computing instances across cloud providers and on premises. Its safeguards cover data and code during ingestion, processing, and analysis, with remote attestation, isolation of data in use, and access control listed. Users prepare and manipulate datasets in off-the-shelf Jupyter Notebooks. They can bring their own AI models, tools, and analysis code without modifications. The product is deployed in customer environments and does not require telemetry or runtime dependence on Anjuna-hosted services. AWS, Microsoft Azure, Google Cloud, AMD, Intel, NVIDIA, Redis, and HashiCorp are listed as site partners. Pricing is on request, with a live demo and sales contact available.