Amazon Marketing Cloud vs Decentriq Data Clean Rooms

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Decentriq Data Clean Rooms lets organizations collaborate on data analysis while keeping raw records private to their owners. Participants receive approved, aggregated results rather than one another’s underlying data. Business users can build insights and custom audiences without code; advanced collaborations support Python, SQL, and R. Its privacy controls use encryption and confidential computing. In the no-code version, only approved aggregated insights and audience identifiers can leave the clean room. Advanced Analytics requires data-owner approval before external parties can access results, and both versions provide tamper-proof audit logs. The service offers API and SDK access, with connectors to import from Amazon S3 and Snowflake and export to Amazon S3 and Meta Ads Manager. Decentriq identifies advertisers, publishers, data partners, retailers, agencies, and healthcare organizations as intended users. It runs in the cloud and is available through web and API. Pricing is on request; the company invites prospective customers to contact it or schedule a demo.