Amazon Marketing Cloud vs Degpeg

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Degpeg is a SaaS live-commerce platform for streaming and selling products or services across web and mobile. Users can sell through a website or app alongside more than 30 social communities; listed destinations include Facebook, YouTube, LinkedIn, TikTok, Twitter, Twitch, Pinterest, and Instagram. Its live communication tools include call routing, screen sharing, adding participants, call recording, a chat inbox, triaging, and location tracking. Interactive video can turn new or existing video into a shoppable experience, and Degpeg says it can integrate with any e-commerce platform. Communication tools can connect with websites, mobile apps, and campaigns such as email, WhatsApp, SMS, notifications, and newspaper ads. The site links to API documentation and an SDK resource. Live-session recording is available, with retention tied to the subscription. Web streaming requires landscape video; app streaming uses portrait video. A free plan is available for web, with 1,000 minutes per month and two-day recording retention. Paid plans start at $100 a month, and a free trial is also listed.