Amazon Marketing Cloud vs Dots Live Shopping

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Dots Live Shopping adds live video selling to an existing ecommerce store, so viewers can watch, ask questions and buy without leaving it. Its tools include scheduled shows, product pinning, Buy Now, auctions, flash sales, giveaways, chat, replays and analytics. Stores can connect through Magento 2, Adobe Commerce, Shopify, WooCommerce or custom and headless integrations, including JavaScript SDKs, REST APIs and webhooks. Checkout and orders run through the store’s own quote and order engine. Broadcasters can use mobile devices or browsers, with OBS and RTMP options. Auction settings include starting prices, bid increments, countdowns, pre-bids and winner reservations; flash sales can have time, quantity and per-customer limits. Stock checks and reservations help manage overselling, while the store remains the stock authority. Analytics include watch time, chat, add-to-carts, GMV and conversion, with AI summaries and recommendations. Dots describes web, PWA and native iOS and Android experiences, and support for Arabic RTL, local payments and marketplace workflows. Pricing is available on request; the product is listed as in active development.