Amazon Marketing Cloud vs Email Foundry
Amazon Marketing Cloud
advertising.amazon.comEmail Foundry
emailfoundry.co.ukSide by side
| Figure | Amazon Marketing Cloud | Email Foundry |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 6 |
| Spec score · Email Marketing Analytics Software | 8.7 (#6) | 7.6 (#28) |
| Maker | Amazon says it was founded in 1994 and identifies Seattle as its headquarters. | Email Foundry says it is built and run by Nath Jackson. |
| What it does | Amazon Marketing Cloud is a cloud clean room for analyzing pseudonymized Amazon Ads and advertiser signals and building audiences. | Email Foundry audits email deliverability, manages a 60-day recovery programme, and offers ongoing protection. |
Plans
Amazon Marketing Cloud
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Email Foundry
- Launch£747.50, paid once
- Growth£997.50, paid once
- Scale£1,497.50, paid once
- Business£1,997.50, paid once
- Business Plus£2,997.50, paid once
- Power£3,997.50, paid once
In their own words
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.
Email Foundry
Email Foundry has no write-up on Specifiction yet; its figures are above.