Amazon Marketing Cloud vs eStreamly

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

eStreamly turns live, recorded, user-generated, and AI-generated video into shoppable experiences for storefronts, campaigns, email, and other channels. It supports in-video checkout using catalog pricing, inventory, and checkout from connected commerce systems. Native integrations include Shopify, BigCommerce, Magento, WooCommerce, and Salesforce Commerce; other systems can connect through its API. Shoppable content can be distributed through websites, email, SMS, mobile apps, third-party sites, and Facebook, Instagram, and YouTube. Its AI video generator creates videos from catalog data, supports bulk runs, and routes output through human review. Live Shopping adds broadcasts, TikTok simulcasting, combined cross-platform chat, and external camera support. TikTok simulcasting requires an account with more than 10,000 followers. Event reporting covers engagement, conversions, products, and hosts, with advanced analytics and channel attribution for Live Shopping. eStreamly says it runs on AWS, uses payment-provider tokenization and forms, and does not store sensitive payment information. Pricing starts at $39 a month, billed quarterly; plans include monthly view or livestream-minute limits.