Amazon Marketing Cloud vs iimpro

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

iimpro gives Shopify merchants a way to sell through live video, shoppable replays and social content. Merchants can feature synced Shopify products during streams and interact with customers; checkout remains on the merchant’s existing Shopify checkout. After a stream, iimpro automatically turns it into a shoppable replay for the merchant’s website. Merchants can download stream content and make clips for TikTok, Instagram and YouTube, while analytics cover product engagement, clicks, sales, peak engagement moments, video-influenced revenue and live-versus-replay performance. Selected streams can also appear in iimpro’s shopping marketplace. The platform is described for jewellery, fashion and skincare brands in Australia and the UK, and is available on Android, iOS and the web. The Starter plan is free to install, with no monthly subscription and a 6% commission on order subtotals. AI product and theme recommendations, and guidance on when to go live, are marked as coming soon. Sellers remain responsible for listings, delivery, customer enquiries and complaints, returns, refunds and applicable taxes.