Amazon Marketing Cloud vs Integral

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Integral prepares real-world data for AI by assessing privacy risk, sanitizing datasets and documenting the work. Qualified statistical experts evaluate re-identification risk and provide a signed opinion scoped to the assessment. Integral Privacy Sanitization de-identifies enterprise data while recording assessment details, remediation, utility metrics and methodology provenance. Remediation Preview lets teams compare privacy impact and utility metrics across several strategies before applying changes, and the platform supports reassessment as datasets, recipients and context evolve. Integral describes processing healthcare and clinical records, behavioral and consumer data, and enterprise and operational data. Deployment options include managed cloud, VPC or private cloud, on-premises and air-gapped environments. Privacy Sanitization can run directly in a customer’s Databricks environment. The site links to Bleach, an API for sanitizing data before training pipelines, and says a HIPAA BAA is available. Integral is presented for AI builders, data providers, pharma, data brokers and analytics teams. Pricing is on request.