Amazon Marketing Cloud vs LiveRamp Clean Room
Amazon Marketing Cloud
advertising.amazon.com
LiveRamp Clean Room
liveramp.comSide by side
| Figure | Amazon Marketing Cloud | LiveRamp Clean Room |
|---|---|---|
| Price from | Free | $1,666.67/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Data Clean Room Software | 8.7 (#2) | 7.3 (#11) |
| Founded | 2019 | 2012 |
| Privacy controls | AMC accepts pseudonymized inputs, exposes only aggregated anonymous outputs, and keeps advertiser-uploaded signals inside the dedicated instance. | LiveRamp says clean room analysis does not expose any party’s underlying data and restricts data use to what partners explicitly agree to. |
| Support | Amazon directs prospective users to contact an Amazon Ads account executive, and its Ads Agent course describes product support within AMC. | The pricing page says all plans include foundational service, while Premier and Enterprise include dedicated technical resources, consultative advisory, and a dedicated Program Manager. |
Plans
Amazon Marketing Cloud
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
LiveRamp Clean Room
- Standard$20,000 a year
- Premier$150,000 a year
- Enterprise$360,000 a year
In their own words
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.
LiveRamp Clean Room
LiveRamp Clean Room has no write-up on Specifiction yet; its figures are above.