Amazon Marketing Cloud vs Orca
Amazon Marketing Cloud
advertising.amazon.comOrca
orcashop.coSide by side
| Figure | Amazon Marketing Cloud | Orca |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 5 |
| Spec score · Live Shopping Platforms | 8.8 (#3) | 7.3 (#19) |
| Privacy | AMC accepts pseudonymized inputs and provides only aggregated, anonymous outputs; advertiser-uploaded signals stay in the dedicated instance and cannot be exported or accessed by Amazon. | Orca’s privacy policy says its online store uses Shopify and describes collecting device and order information; the policy was last updated October 25, 2021. |
| Support | Amazon directs prospective users to contact an Amazon Ads account executive, and its Ads Agent course describes product support within AMC. | Orca invites customers to use its contact form or email [email protected]. |
Plans
Amazon Marketing Cloud
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Orca
- LiveMAX (40 hours)$165, paid once
- LiveMAX (30 hours)$180, paid once
- LiveMAX (20 hours)$220, paid once
- LiveMAX (10 hours)$300, paid once
- LiveMAX (1–9 hours)$400, paid once
In their own words
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.