Amazon Marketing Cloud vs Quantcast
Amazon Marketing Cloud
advertising.amazon.comQuantcast
quantcast.comSide by side
| Figure | Amazon Marketing Cloud | Quantcast |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Cross-Channel Advertising Software | 8.6 (#2) | 7.4 (#7) |
| Spec score · Display Advertising Software | 8.6 (#2) | 7.3 (#8) |
| Data integrations | Advertisers can connect Amazon Ads, third-party provider, and advertiser signals through Ads Data Manager and integrated signal management tools. | First-party audience data integrations listed include Adobe Audience Manager, LiveRamp, Neustar, Tealium, and Zeotap; CRM email upload is available to self-serve clients in the United States. |
| Founded | 2019 | 2006 |
| Measurement | AMC measures customer journeys across Amazon Ads media and channels, including advertising impact at online and offline Amazon stores and advertiser-owned sites. | The platform reports on site events, conversions, and return on ad spend, and offers ready-to-use reports, Report Builder, and API integrations. |
| Privacy | AMC accepts pseudonymized inputs and provides only aggregated, anonymous outputs; advertiser-uploaded signals stay in the dedicated instance and cannot be exported or accessed by Amazon. | Quantcast says it does not intentionally collect directly identifiable information in its audience measurement models. |
| Support | Amazon directs prospective users to contact an Amazon Ads account executive, and its Ads Agent course describes product support within AMC. | Quantcast's Help Center provides explainer, how-to, and reference articles, along with search tools for platform questions. |
Plans
Amazon Marketing Cloud
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
In their own words
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.