Amazon Marketing Cloud vs ShoppableVids

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

ShoppableVids adds purchasing to live and recorded video on a brand’s website. Hosts can stream from a browser or phone, feature products, and let viewers add items to a cart with one tap. Live sessions include chat, emoji reactions, polls, viewer counts, and questions and answers; each session becomes a replay with products marked at their original times. On-demand videos can tag several products at chosen timestamps, showing clickable product cards. Videos embed on product pages, landing pages, or homepages, with no stated limit on shoppable videos per page. Analytics cover viewers, engagement, add-to-cart events, conversion rates, attributed revenue, watch time, drop-off points, and product performance. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and custom platforms through the API. Instagram and TikTok imports are supported, as are WebRTC browser streams and RTMPS software such as OBS, Streamlabs, and Larix Broadcaster. Pricing is by custom quote.