Amazon Marketing Cloud vs Vendia Distributed Data Clean Rooms

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Vendia Distributed Data Clean Rooms lets teams, partners, and customers share data insights while controlling access. Partners can collaborate across clouds and warehouses without adopting the same platform, while using a preferred warehouse for governance and compliance. The product combines and transforms data from multiple sources into unified datasets for collaborative analysis. Its capabilities include workspace-level separation, built-in data privacy, granular permissions, cloud and on-premises connectivity, vendor-agnostic interoperability, and last-mile connectors. Users can share selected data and set precise access and permission controls. Vendia says shared data is compartmentalized in account-isolated workspaces, while its immutable ledger records datasets to support auditability. Customers may specify the cloud providers and regions where their data is stored. The maker says setup can take 15 minutes or less with minimal setup and without professional services. The product is available through web and API access. Pricing is on request; although a custom pricing plan is mentioned, the pricing page does not state a price or plan for Distributed Data Clean Rooms. Vendia's security policy describes measures designed to help protect customer data against loss, access, or disclosure.