Amazon Personalize vs Nosto
Amazon Personalize
aws.amazon.comNosto
nosto.comSide by side
| Figure | Amazon Personalize | Nosto |
|---|---|---|
| Price from | $0.05/mo | $0.01/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Website Personalization Software | 9.3 (#2) | 8.3 (#6) |
| Spec score · Personalization Software | 9.3 (#2) | 8.5 (#5) |
| Documentation depth | The developer guide covers preparation, schemas, recipes, training, deployment, batch jobs, filtering, troubleshooting, IAM, VPC endpoints, quotas, and API operations. | The developer portal provides implementation guides, product examples, API references, platform instructions and headless, SPA and PWA methods. |
| Founded | 2019 | Nosto states that its journey began in 2013 with founders Jani Luostarinen, Antti Pöyhönen and Juha Valvanne. |
| Integrations | Documented integrations include S3, SageMaker AI Data Wrangler, AWS Amplify, OpenSearch, Amplitude, Braze, Optimizely, Segment, CloudWatch Evidently, and LangChain. | Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud. |
| Personalized search | The OpenSearch Search Ranking plugin can re-rank results using user interests, context, and prior interactions in real time. | Its search product uses shopper intent, semantic AI, merchandising rules, facets, synonyms, redirects and analytics to rank results. |
| Rating on G2 | 4.3 out of 5 from 34 reviews | 4.6 out of 5 from 235 reviews |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.0 out of 5 from 4 reviews |
| Rating on Trustpilot | 1.3 out of 5 from 431 reviews | 2.8 out of 5 from 3 reviews |
| Self-hosting | Personalize is described as a managed AWS service accessed through regional endpoints; the documentation does not provide a self-hosted deployment. | Nosto terms grant subscription access to hosted services and retain ownership of the services and documentation, with no self-hosted product described. |
| What it does | Amazon Personalize is a fully managed machine-learning service that trains private recommendation models from customer data and serves item recommendations or user segments. | Nosto is a commerce-experience platform that combines customer, product and content intelligence for personalized ecommerce journeys. |
Plans
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
Nosto
- Capterra listed starting price$0.01 a month
- Custom modular planPriced on request
- Modular Nosto packagePriced on request
In their own words
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.