Amazon Personalize vs Optimizely Personalization
Amazon Personalize
aws.amazon.com
Optimizely Personalization
optimizely.comSide by side
| Figure | Amazon Personalize | Optimizely Personalization |
|---|---|---|
| Price from | $0.05/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Website Personalization Software | 9.3 (#2) | 7.5 (#20) |
| Spec score · Personalization Software | 9.3 (#2) | 7.8 (#10) |
| Rating on G2 | 4.3 out of 5 from 34 reviews | 4.2 out of 5 from 958 reviews for Optimizely overall. |
| Rating on Gartner Peer Insights | 4.3 out of 5 from 15 ratings | 4.1 out of 5 from 94 reviews for Optimizely in Digital Experience Platforms. |
| Security | AWS states that Personalize encrypts data and can be monitored with IAM, CloudWatch, CloudTrail, compliance programs, resilience controls, and PrivateLink VPC endpoints. | Optimizely's trust center describes privacy, EU data-privacy commitments, security controls, compliance information and worldwide support. |
| What it does | Amazon Personalize is a fully managed machine-learning service that trains private recommendation models from customer data and serves item recommendations or user segments. | Optimizely Personalization delivers targeted digital experiences in real time based on visitor behavior. |
Plans
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
Optimizely Personalization
- PersonalizationPriced on request
- Optimizely PersonalizationPriced on request
In their own words
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.
Optimizely Personalization
Optimizely Personalization has no write-up on Specifiction yet; its figures are above.