Amazon Personalize vs Salesforce Personalization
Amazon Personalize
aws.amazon.comSalesforce Personalization
salesforce.comSide by side
| Figure | Amazon Personalize | Salesforce Personalization |
|---|---|---|
| Price from | $0.05/mo | $8,000/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Website Personalization Software | 9.3 (#2) | 8.0 (#11) |
| Spec score · Personalization Software | 9.3 (#2) | 8.3 (#7) |
| Documentation depth | The developer guide covers preparation, schemas, recipes, training, deployment, batch jobs, filtering, troubleshooting, IAM, VPC endpoints, quotas, and API operations. | Developer documentation covers setup, Sitemap configuration, event schemas, identity mapping, consent, campaign templates, APIs, and performance considerations. |
| Rating on Gartner Peer Insights | 4.3 out of 5 from 15 ratings | 4.0 out of 5 from 60 reviews |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.2 out of 5 from 524 reviews for Salesforce Marketing Cloud |
| What it does | Amazon Personalize is a fully managed machine-learning service that trains private recommendation models from customer data and serves item recommendations or user segments. | Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints. |
Plans
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
Salesforce Personalization
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
In their own words
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.
Salesforce Personalization
Salesforce Personalization has no write-up on Specifiction yet; its figures are above.