Ambassador vs GrowSurf
Ambassador
getambassador.com
GrowSurf
growsurf.comSide by side
| Figure | Ambassador | GrowSurf |
|---|---|---|
| Price from | $100/mo | $125/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 11 | 7 |
| Spec score · Referral Marketing Software | 8.0 (#10) | 8.5 (#8) |
| Spec score · Referral Management Software | 8.1 (#9) | 8.4 (#7) |
| Headquarters | The current site footer identifies Seattle, Washington, and the pricing page lists Ambassador Software at 2212 Queen Anne Ave North, Suite 767, Seattle, WA 98109. | Newark, DE, USA |
| Integrations | The integrations page lists Salesforce, HubSpot, Okta, Microsoft Entra ID, Google Workspace, Shopify, Stripe, Tango, Sendoso, WooCommerce, Blackhawk, Twilio, and Zapier. | The integrations directory lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks. |
| Limits | Ambassador says it is not an affiliate network or creator marketplace and does not source or discover creators and affiliates. | Referral program pricing is based on participants, and exceeding a tier’s participant limit can trigger an automatic prorated upgrade. |
| Product | Ambassador describes itself as a Customer Lifecycle Operating System that runs advocacy, referral, affiliate, influencer, and loyalty programs across nine engines under GROW, KEEP, and PROVE. | GrowSurf provides customer referral and affiliate program software for marketing and product teams. |
| Security | The integrations page states that Ambassador maintains SOC 2 Type II, GDPR, and CCPA compliance and adheres to the US Data Privacy Framework. | GrowSurf says it uses firewalls, IP allowlists, HTTPS with HSTS, and AES-256 encryption at rest for certain sensitive information. |
| Support | The pricing page says all plans include knowledge-base access and customer support, while higher-tier plans add dedicated account management, strategic guidance, and priority support. | Referral Startup includes email support, Business includes realtime support, and Custom includes priority support. |
Plans
Ambassador
- Professional$125 a month
- Enterprise$1,250 a month
- Predictive/Recommendation Engine$100 a month
- Professional (Communication Cloud)$100 a month
- Professional (Incentive Storefront Engine)$100 a month
- Professional (Advocacy Engine)$125 a month
- Professional (Customer Value Engine)$125 a month
- Enterprise (Communication Cloud)$500 a month
- Enterprise (Incentive Storefront Engine)$500 a month
- Enterprise (Advocacy Engine)$1,250 a month
GrowSurf
- Free (affiliate programs)Free
- Startup (yearly)$125 a month
- Startup (monthly)$179 a month
- Business (yearly)$314 a month
- Business (monthly)$449 a month
- Custom (affiliate programs)Priced on request
- Custom (referral programs)Priced on request
In their own words
Ambassador
Ambassador has no write-up on Specifiction yet; its figures are above.
GrowSurf
GrowSurf provides referral and affiliate program software for marketing and product teams. Referral programs can issue one-time rewards such as gift cards, cash, or credits; affiliate programs support recurring commissions. The software creates referral links and can automate gift-card, cash, account-credit, and PayPal payouts. Teams can install it with a copy-and-paste code snippet, and GrowSurf says a referral program can be launched within a day. It lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks, alongside a REST API, webhooks, SDKs, API libraries, embeddable elements, and an MCP server. The free affiliate plan has no monthly subscription and charges a 3% success fee. Startup is $125 a month billed yearly or $179 a month billed monthly; both support up to 2,500 participants. Paid plans include a 14-day trial. Referral pricing depends on participant limits, and exceeding a tier can trigger an automatic prorated upgrade.