Ambassador vs Soreto
Ambassador
getambassador.comSoreto
soreto.comSide by side
| Figure | Ambassador | Soreto |
|---|---|---|
| Price from | $100/mo | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 11 | 5 |
| Spec score · Referral Marketing Software | 8.0 (#10) | 7.6 (#21) |
| Headquarters | The current site footer identifies Seattle, Washington, and the pricing page lists Ambassador Software at 2212 Queen Anne Ave North, Suite 767, Seattle, WA 98109. | London, United Kingdom |
| Integrations | The integrations page lists Salesforce, HubSpot, Okta, Microsoft Entra ID, Google Workspace, Shopify, Stripe, Tango, Sendoso, WooCommerce, Blackhawk, Twilio, and Zapier. | Soreto lists Shopify, social and messaging platforms, and affiliate networks including Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. |
| Product | Ambassador describes itself as a Customer Lifecycle Operating System that runs advocacy, referral, affiliate, influencer, and loyalty programs across nine engines under GROW, KEEP, and PROVE. | Soreto provides referral technology for retailers to run customer referral and advocacy programmes. |
| Security | The integrations page states that Ambassador maintains SOC 2 Type II, GDPR, and CCPA compliance and adheres to the US Data Privacy Framework. | Soreto says it uses technical and organisational measures to protect personal data and restricts access to authorised personnel and service providers. |
| Support | The pricing page says all plans include knowledge-base access and customer support, while higher-tier plans add dedicated account management, strategic guidance, and priority support. | The Shopify help center covers getting started, rewards, campaign management, placements, analytics, billing, and troubleshooting. |
Plans
Ambassador
- Professional$125 a month
- Enterprise$1,250 a month
- Predictive/Recommendation Engine$100 a month
- Professional (Communication Cloud)$100 a month
- Professional (Incentive Storefront Engine)$100 a month
- Professional (Advocacy Engine)$125 a month
- Professional (Customer Value Engine)$125 a month
- Enterprise (Communication Cloud)$500 a month
- Enterprise (Incentive Storefront Engine)$500 a month
- Enterprise (Advocacy Engine)$1,250 a month
Soreto
- Free PlanFree
- Classic Plan$599 a month
- Ignite£1,788 a year
- Amplify£4,788 a year
- ElevatePriced on request
In their own words
Ambassador
Ambassador has no write-up on Specifiction yet; its figures are above.
Soreto
Soreto provides referral technology for retailers running customer referral and advocacy programmes. Customers can share referrals through messaging and social platforms including WhatsApp, Facebook, Messenger, TikTok, Instagram, Snap, X, Pinterest, Telegram, and Viber, or use email or a copied link. Retailers can configure flexible rewards, track referrals, run A/B tests, and view real-time reporting. Referral data can be used for CRM segmentation, retargeting, paid ads, lookalike audiences, and campaign amplification. Listed integrations include Shopify and affiliate networks such as Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. Soreto’s plans are positioned for different business sizes: Ignite for SMEs, Amplify for mid-size brands, and Elevate for global brands. The Shopify Free Plan is limited to 500 sales per month. Paid pricing includes Ignite at £1,788/yr plus CPA and a £99 setup fee, and Amplify at £4,788/yr plus CPA and a £399 setup fee; Elevate is custom-priced. Shopify setup includes a demo, integration wizard, campaign asset approval, and reporting and optimisation. Soreto is headquartered in London and is available via web and API.