Ambassify vs Duel
Ambassify
ambassify.comDuel
duel.techSide by side
| Figure | Ambassify | Duel |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 3 | 1 |
| Spec score · Customer Advocacy Software | 7.8 (#5) | 7.4 (#7) |
| Headquarters | Beringen, Belgium | London, United Kingdom |
| Integrations | Ambassify offers integrations with Microsoft Teams and Zapier, and its legal center also lists Salesforce, webhooks, and Strava. | Duel's help center lists CRM integrations for Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections. |
| Product | Ambassify is an employee advocacy platform for helping employees share company content and build brand visibility and reach. | Duel is a brand advocacy SaaS platform that helps companies activate customers, creators, and fans to turn word of mouth into a scalable growth channel. |
| Security | Ambassify is ISO 27001:2022 certified and says its platform receives an external security audit each year. | Duel says it is ISO 27001 certified and GDPR compliant, with SOC 2 Type II listed as coming in Q4 2026. |
Plans
Ambassify
- EssentialPriced on request
- PremiumPriced on request
- EnterprisePriced on request
In their own words
Ambassify
Ambassify is an employee advocacy platform for coordinating company-content sharing and building brand visibility and reach. Teams can run campaigns, schedule social sharing, train employees, and measure engagement and ROI. Employees can share to LinkedIn, X, Facebook, Instagram, and WhatsApp; shares are automatically verified. Participation features include leaderboards, points, badges, levels, goals, and rewards. All plans include UTM tracking, social engagement metrics, and multilingual campaigns; the platform supports 11 languages. Integrations include Microsoft Teams and Zapier, with Salesforce, webhooks, and Strava also listed in its legal center. Enterprise adds BI integration and custom exports for tools such as Power BI and Tableau. Ambassify runs on web, iOS, and Android, and includes content approval and single sign-on. Plans are sized by employee count: Essential for up to 200, Premium for 200–500, and Enterprise for over 500. Each requires a tailored quote, and there is no free plan. Ambassify says customer data is hosted on EU AWS infrastructure and that it is GDPR compliant; it is ISO 27001:2022 certified.
Duel
Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.