Ambo vs Firstup
Ambo
goambo.com
Firstup
firstup.ioSide by side
| Figure | Ambo | Firstup |
|---|---|---|
| Price from | $20/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Social Media Advocacy Software | 8.4 (#6) | 8.3 (#8) |
| Analytics | Analytics include reach, clicks, engagement, post performance, advocate activity, and exportable reports. | Firstup provides engagement reports, custom dashboards, executive summaries, sentiment insights, and data export. |
| Compliance | The features page states that Ambo is GDPR compliant and supports activity logging for compliance teams. | The security page lists SOC 2 Type II, GDPR processor compliance, CCPA and ISO 27001 certification. |
| Headquarters | Bengaluru, Karnataka, India | San Francisco, California, United States |
| Integrations | The integrations page lists LinkedIn, HubSpot, Salesforce, Slack, Microsoft Teams, Zapier, WordPress, and Webflow. | Firstup markets integrations with Microsoft, Workday, ServiceNow, UKG Pro, ScreenCloud and other workplace systems. |
| Product | Ambo is an employee advocacy and content distribution platform for helping organizations share approved content through employees’ LinkedIn profiles. | Firstup is a workforce communications SaaS platform for engaging employees and contractors with internal updates. |
| Security | Ambo says LinkedIn credentials are not stored and that authentication tokens are encrypted and stored securely. | Firstup lists TLS 1.2 encryption in transit, AES 256-bit encryption at rest, SAML single sign-on, SOC 2 Type 2, GDPR processor compliance, CCPA, and ISO 27001 certification. |
| Support | Ambo says all plans include email and chat support, and that customers can contact support in-platform or by email. | Firstup lists dedicated architects, customer engineering, and support, and says sales inquiries receive a response within one business day. |
Plans
Firstup
- Employee intranet add-onPriced on request
- EssentialPriced on request
- PremierPriced on request
- ProfessionalPriced on request
In their own words
Ambo
Ambo is an employee advocacy and content distribution platform for organizations sharing approved content through employees’ LinkedIn profiles. Marketing teams can generate AI drafts from links or raw text, set tone and length, and create variations. They can curate and approve material, organize it into channels, and control whether advocates can edit suggested copy. Employees can customize posts, publish to LinkedIn in one click, or schedule sharing. Analytics cover reach, clicks, engagement, post performance, advocate activity, and exportable reports. Listed integrations include LinkedIn, HubSpot, Salesforce, Slack, Microsoft Teams, Zapier, WordPress, and Webflow. Ambo says it does not store LinkedIn credentials and encrypts authentication tokens; it also states that it is GDPR compliant and supports activity logging. The platform targets mid-market and enterprise B2B companies with marketing, sales, and customer-facing teams. There is no free plan. Pilot costs $20 a month per active advocate, and Growth costs $499 a month. A seven-day trial is listed, and subscriptions default to annual billing.