Amplitude vs Dor

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Dor combines a battery-powered thermal counter with analytics software for retailers. Its dashboard reports foot traffic, conversion rates and revenue by store and date range, with comparisons across locations and periods. The Retail Intelligence layer provides AI summaries and suggested next actions using connected sources such as POS, ERP, staffing, weather and events. The sensor is installed indoors with peel-and-stick mounting and does not use the store network. Dor describes its thermal data as anonymous and its sensor as GDPR compliant. Users can view and download cloud data, connect business-intelligence tools through an API, and provide unlimited users with role-based access. Data connections can use direct integrations, API keys, secure CSV/SFTP uploads or custom pipelines. Listed POS partners include Lightspeed, Shopify, Square, Heartland and RICS; Toast is marked coming soon. The Annual plan is $135/month with annual billing, while Monthly is $150/month; both also list a $300 one-time hardware cost.