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SPECIFICTION
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Amplitude vs Heatmap

Amplitude

amplitude.com

Heatmap

heatmap.com

Side by side

FigureAmplitudeHeatmap
Price from$995/mo$199/mo
Free planYes—
Free trial—Yes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Self-hostedYes—
Plans published73
Spec score · Funnel Analytics9.4 (#1)8.4 (#12)
Free planYesNo
HeatmapsHeatmaps aggregate click, scroll and selector data into visual maps of engagement.Heatmaps and scrollmaps connect page interactions with revenue attribution, including revenue per element.
IntegrationsAmplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system.The hosted MCP server connects Heatmap data to Claude, ChatGPT, Cursor, and Codex; MCP/API access is included on Scale and above.
Paid from0199

Plans

Amplitude

  • FreeFree
  • PlusFree
  • FreeFree
  • PlusFree
  • Basic$995 a month
  • EnterprisePriced on request
  • GrowthPriced on request

Amplitude pricing →

Heatmap

  • Launch$199 a month
  • Growth$349 a month
  • Scale$699 a month

Heatmap pricing →

In their own words

Amplitude

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Visit amplitude.com

Heatmap

Heatmap has no write-up on Specifiction yet; its figures are above.

Visit heatmap.com