Anaplan vs Improvado
Anaplan
anaplan.comImprovado
improvado.ioSide by side
| Figure | Anaplan | Improvado |
|---|---|---|
| Price from | — | $100/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Marketing Analytics Software | 8.1 (#10) | 7.8 (#19) |
| Compliance | Its listed security and privacy frameworks include SOC reports, TRUSTe Privacy Seal, Cloud Security Alliance STAR, and ISO 27001, 27017, 27018, and 27701. | The Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. |
| Founded | 2006 | 2015 |
| Headquarters | Miami, Florida, United States | San Diego, California, United States |
| Integrations | Anaplan connects to third-party services through connectors or integration platforms, and its Integration API supports data movement, model interaction, and process execution. | Its integrations page lists more than 1,381 data source integrations across 15 categories. |
| Security | Anaplan states that data in transit uses HTTPS with TLS 1.2 as the minimum and TLS 1.3 as the maximum, and data at rest uses AES-256 full-disk encryption. | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. |
| Support | Anaplan's customer care team is available 24x7 by phone, according to its support contact page. | Premium Customer Support is included with the Advanced and Enterprise plans. |
Plans
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
In their own words
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.