Anjuna Northstar vs Permutive

Anjuna Northstar is self-hosted software for multi-party collaboration on sensitive or live datasets. It enables AI operations teams and data scientists to combine data, run models, and analyze results while protecting privacy and intellectual property. Powered by Anjuna Seaglass, it can create confidential clean rooms on demand for data-sharing work. Northstar runs on confidential computing instances across cloud providers and on premises. Its safeguards cover data and code during ingestion, processing, and analysis, with remote attestation, isolation of data in use, and access control listed. Users prepare and manipulate datasets in off-the-shelf Jupyter Notebooks. They can bring their own AI models, tools, and analysis code without modifications. The product is deployed in customer environments and does not require telemetry or runtime dependence on Anjuna-hosted services. AWS, Microsoft Azure, Google Cloud, AMD, Intel, NVIDIA, Redis, and HashiCorp are listed as site partners. Pricing is on request, with a live demo and sales contact available.

Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.