Annex Cloud Loyalty Experience Platform vs LoyaltyLion
Annex Cloud Loyalty Experience Platform
annexcloud.com
LoyaltyLion
loyaltylion.comSide by side
| Figure | Annex Cloud Loyalty Experience Platform | LoyaltyLion |
|---|---|---|
| Price from | $1,250/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Customer Loyalty Software | 8.9 (#2) | 9.0 (#1) |
| Spec score · Loyalty Program Software | 8.9 (#5) | 9.0 (#3) |
| Company size | LinkedIn lists 51–200 employees, while Crunchbase lists a 251–500 headcount range. | LinkedIn places LoyaltyLion in the 51–200 employee size range. |
| Documentation and support | GetApp lists email/help-desk, phone, knowledge-base and FAQ/forum support, with documentation, webinars, live-online and video training. | The help center contains sections for setup, program building, campaigns, loyalty pages, email, integrations, management, developers, billing and best practices. |
| Founded | LinkedIn lists Annex Cloud as founded in 2010. | 2012 |
| Headquarters | LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address. | London, United Kingdom |
| Integrations | Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems. | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. |
| Public API | The platform is built around RESTful APIs and provides documentation for loyalty, tenant, privacy, multi-point bucket and registration services. | API keys authenticate requests and support scoped read/write access for customers, unsubscribes and orders. |
| Rating on Capterra | 4.2 out of 5 from 39 reviews | 4.4 out of 5 from 19 reviews |
| Rewards | The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences. | Customers can earn points for activities such as purchases, referrals, reviews, account creation, birthdays, and social follows. |
| Security | The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support. | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. |
| Support | Annex Cloud advertises 24/7 support, an assigned Customer Success Manager, training and documentation, and periodic program reviews. | The pricing page lists dedicated onboarding support and fast live chat and email support, and says all plan levels can access the Support team. |
| What it does | Annex Cloud provides an enterprise SaaS platform for creating, operating and analyzing customer-loyalty programs. | LoyaltyLion is a customer-loyalty platform for ecommerce brands that uses rewards and engagement programs to increase repeat purchases and customer lifetime value. |
Plans
Annex Cloud Loyalty Experience Platform
- Annex Cloud Loyalty Experience Platform$15,000 a year
- Loyalty Experience PlatformPriced on request
LoyaltyLion
- FreeFree
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
In their own words
Annex Cloud Loyalty Experience Platform
Annex Cloud Loyalty Experience Platform helps brands build personalized loyalty experiences across online, in-app, in-store, and other customer touchpoints. It supports points, tiered, paid, punch-card, and hybrid programs, with incentives such as promotions, merchandise, experiences, and receipt-verified purchases. Engagement tools include gamification, social loyalty, surveys, quizzes, and contests. Personalization uses zero- and first-party attributes, real-time segmentation, event-triggered journeys, and progressive profiling. Referral features can reward both the referring customer and the friend, with fraud controls and referral attribution. Annex Cloud says the platform supports millions of customers and transactions across multiple brands and regions, including multi-currency and multi-language programs. Integration options include more than 125 connectors and a RESTful API; named integrations include SAP, Microsoft Dynamics, and Adobe Commerce. The company describes GDPR and CCPA support, SOC 2 Type 2 and ISO 27001 certifications, AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on. Support offerings include 24/7 assistance, an assigned Customer Success Manager, training, documentation, and periodic program reviews. Pricing is available by contacting Annex Cloud or requesting a demo.
LoyaltyLion
LoyaltyLion provides ecommerce brands with customizable loyalty programs intended to encourage repeat purchases and build customer relationships. Stores can award points for purchases, referrals, reviews, account creation, birthdays and social follows, then let customers exchange points for free products, discount vouchers or free delivery. The platform also supports VIP tiers and provides real-time loyalty data and customer buying behavior to help evaluate and adjust a program. It is built for Shopify, including Shopify Plus and Shopify POS, and has integrations such as Klaviyo, Attentive, Gorgias, Mailchimp, Dotdigital and HubSpot. A Headless API supports custom loyalty experiences across channels. A free plan is recommended for stores processing 400 orders or fewer per month, and a 14-day trial is available through the Shopify Appstore. Classic costs $199 a month, billed every 30 days, and includes 500 orders per month. Advanced and Plus use custom pricing. LoyaltyLion lists dedicated onboarding and live chat and email support.