Annex Cloud Loyalty Experience Platform

annexcloud.com

From $1,250/mo WebiOSAndroidAPI

Spec score 8.9 #2 of 28 in Customer Loyalty Software

What it is

Annex Cloud Loyalty Experience Platform helps brands build personalized loyalty experiences across online, in-app, in-store, and other customer touchpoints. It supports points, tiered, paid, punch-card, and hybrid programs, with incentives such as promotions, merchandise, experiences, and receipt-verified purchases. Engagement tools include gamification, social loyalty, surveys, quizzes, and contests. Personalization uses zero- and first-party attributes, real-time segmentation, event-triggered journeys, and progressive profiling. Referral features can reward both the referring customer and the friend, with fraud controls and referral attribution. Annex Cloud says the platform supports millions of customers and transactions across multiple brands and regions, including multi-currency and multi-language programs. Integration options include more than 125 connectors and a RESTful API; named integrations include SAP, Microsoft Dynamics, and Adobe Commerce. The company describes GDPR and CCPA support, SOC 2 Type 2 and ISO 27001 certifications, AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on. Support offerings include 24/7 assistance, an assigned Customer Success Manager, training, documentation, and periodic program reviews. Pricing is available by contacting Annex Cloud or requesting a demo.

Spec sheet

What it does: Annex Cloud provides an enterprise SaaS platform for creating, operating and analyzing customer-loyalty programs.Read 15 Oct 2026 · annexcloud.com
Purpose: The platform helps modern brands build personalized loyalty experiences across online, in-app, in-store and other customer touchpoints.Read 4 Oct 2026 · annexcloud.com
Audience: The company describes the platform as enterprise-ready SaaS and highlights support for complex, multi-brand and multi-region programs.Read 4 Oct 2026 · annexcloud.com
Integrations: Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems.Read 15 Oct 2026 · annexcloud.com
Security: The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support.Read 4 Oct 2026 · annexcloud.com
Compliance: Annex Cloud states it has held ISO 27001 and SOC 2 Type II certifications since 2019 and supports GDPR and CCPA initiatives.Read 15 Oct 2026 · annexcloud.com
Support: Annex Cloud advertises 24/7 support, an assigned Customer Success Manager, training and documentation, and periodic program reviews.Read 4 Oct 2026 · annexcloud.com
Headquarters: LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address.Read 15 Oct 2026 · linkedin.com
Founded: LinkedIn lists Annex Cloud as founded in 2010.Read 15 Oct 2026 · linkedin.com
API authentication: API and REST integrations support JWT authentication.Read 15 Oct 2026 · annexcloud.com
Availability and recovery: Production systems are load-balanced and replicated regionally; backups include 30 days of daily full backups and seven days of differential backups.Read 15 Oct 2026 · annexcloud.com
Company size: LinkedIn lists 51–200 employees, while Crunchbase lists a 251–500 headcount range.Read 15 Oct 2026 · linkedin.com
Documentation and support: GetApp lists email/help-desk, phone, knowledge-base and FAQ/forum support, with documentation, webinars, live-online and video training.Read 15 Oct 2026 · getapp.com
Engagement: Engagement features include gamification, social loyalty, surveys, quizzes and contests.Read 4 Oct 2026 · annexcloud.com
Engagement features: The platform supports gamification, social actions, surveys, quizzes and contests that can earn rewards.Read 15 Oct 2026 · annexcloud.com
Hosting model: Annex Cloud describes the product as cloud-based, hosted across Microsoft Azure and AWS regions.Read 15 Oct 2026 · annexcloud.com
Identity controls: Role-based access, SAML SSO, Azure SSO, Ping Identity and configurable native-login controls are supported.Read 15 Oct 2026 · annexcloud.com
Integration examples: Listed integrations include SAP Customer Data Cloud, Microsoft Dynamics, Adobe Commerce, Adyen, Bazaarvoice, BigCommerce, Braze and commercetools.Read 15 Oct 2026 · annexcloud.com
Legal name: Crunchbase identifies the operating legal entity as Social Annex, Inc.Read 15 Oct 2026 · crunchbase.com
Limit: analytics: Reviewers report that analytics and dashboard access were initially limited and request more flexible reporting.Read 15 Oct 2026 · capterra.com
Limit: integration effort: A reviewer says integrations can become time-consuming when the implementation needs platform-specific customization.Read 15 Oct 2026 · softwareadvice.com
Limit: interface and implementation: Reviews mention implementation bumps and dashboards or UI needing modernization.Read 15 Oct 2026 · softwareadvice.com
Limit: regional functionality: A reviewer reports remaining gaps around country-specific rules and global-market regulations.Read 15 Oct 2026 · capterra.com
Ownership and funding: Crunchbase describes Annex Cloud as private-equity backed, naming OpenGate Capital as investor and showing one private-equity round with undisclosed amount.Read 15 Oct 2026 · crunchbase.com
Personalization: It captures consented zero-party and first-party attributes and supports real-time segmentation and journey triggers.Read 15 Oct 2026 · annexcloud.com
Praise: integration and usability: Reviewers praise seamless integration, a user-friendly interface and an easy customer experience.Read 15 Oct 2026 · getapp.com
Praise: support: Reviewers repeatedly describe Annex Cloud staff as responsive, knowledgeable and strongly involved during implementation and expansion.Read 15 Oct 2026 · softwareadvice.com
Privacy and compliance: Annex Cloud says the platform has built-in support for GDPR and CCPA and cites SOC 2 Type 2 for all five key principles and ISO 27001 certifications.Read 4 Oct 2026 · annexcloud.com
Program types: The platform supports points, tiered, paid, punch-card and hybrid loyalty programs.Read 4 Oct 2026 · annexcloud.com
Public API: The platform is built around RESTful APIs and provides documentation for loyalty, tenant, privacy, multi-point bucket and registration services.Read 15 Oct 2026 · annexcloud.com
Rating on Capterra: 4.2 out of 5 from 39 reviewsRead 15 Oct 2026 · capterra.com
Rating on Gartner Peer Insights: 4.0 out of 5 from 1 reviewRead 15 Oct 2026 · gartner.com
Rating on GetApp: 4.2 out of 5 from 39 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice: 4.2 out of 5 from 39 reviewsRead 15 Oct 2026 · softwareadvice.com
Referral feature: Refer-a-friend supports double-sided rewards, fraud controls and attribution of referred members.Read 15 Oct 2026 · annexcloud.com
Referrals: Refer-a-friend capabilities include two-sided rewards, fraud controls and referral attribution.Read 4 Oct 2026 · annexcloud.com
Reporting: Reporting includes dashboards, self-service report building, exports and behavior or funnel analysis.Read 15 Oct 2026 · annexcloud.com
Retention features: Its incentive engine supports points, tiers, paid, punch-card and hybrid program types plus receipt-verified purchases.Read 15 Oct 2026 · annexcloud.com
Rewards: The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences.Read 4 Oct 2026 · annexcloud.com
Rules engine: Marketers can configure points, tiers, rewards, caps, exclusions, stacking and priorities without development tickets.Read 15 Oct 2026 · annexcloud.com
Scale and localization: Annex Cloud says the platform supports millions of customers and transactions, multiple brands and regions, and multi-currency and multi-language programs.Read 4 Oct 2026 · annexcloud.com
SDK support: The integrations catalog identifies SAP Customer Data Cloud as SDK-based and Adobe Commerce as using a native extension plus loyalty APIs.Read 15 Oct 2026 · annexcloud.com
Security encryption: Annex Cloud states that data at rest uses AES-256, internet traffic uses TLS, and file integrations can use PGP or customer certificates.Read 15 Oct 2026 · annexcloud.com
Self-hosting: The reviewed product pages describe managed SaaS hosting and provide no self-hosted deployment option.Read 15 Oct 2026 · annexcloud.com
Supported devices: GetApp lists web, Android, iPhone and iPad support.Read 15 Oct 2026 · getapp.com

Plans and prices

Annex Cloud Loyalty Experience Platform $15,000 a year per feature subscription · enterprise pricing Read 15 Oct 2026 · getapp.com

Loyalty Experience Platform Priced on request Enterprise-ready SaaS; contact Annex Cloud or request a demo for details Read 4 Oct 2026 · annexcloud.com

Every Annex Cloud Loyalty Experience Platform plan and price →

Strong points and limits

Strong points

Supports points, tiered, paid, punch-card, and hybrid programs.
Personalization includes real-time segmentation and triggered journeys.
More than 125 connectors and a RESTful API are described.
Includes fraud controls for referrals.
24/7 support and an assigned Customer Success Manager are offered.

Limits

Pricing requires contacting Annex Cloud or requesting a demo.
Designed as enterprise-ready SaaS for complex programs.
The platform's scale claims are from the company.

Who it suits

It suits brands planning loyalty programs across several customer touchpoints, especially those with multiple brands, regions, currencies, or languages. Teams needing referral tools, integrations, and program support may also consider it.