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Yotpo Loyalty

yotpo.com

From $199/mo Free plan WebAPI
Visit yotpo.com
Spec score 8.3 #2 of 23 in Rewards and Incentives Software

What it is

Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.

Spec sheet

What it does
Yotpo Loyalty & Referrals lets ecommerce brands run points, rewards, VIP-tier and referral programs.Read 15 Oct 2026 · loyaltyapi.yotpo.com
Purpose
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs intended to drive retention, revenue, and repeat engagement.Read 30 Sep 2026 · yotpo.com
API
The public Loyalty API supports customer profiles, points awards, referrals and reward redemption at https://loyalty.yotpo.com/api/v2.Read 15 Oct 2026 · loyaltyapi.yotpo.com
Integrations
Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias.Read 15 Oct 2026 · yotpo.com
Security
Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.Read 30 Sep 2026 · yotpo.com
Support
The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials.Read 30 Sep 2026 · yotpo.com
Headquarters
IsraelRead 23 Sep 2026 · yotpo.com
Founded
2011Read 23 Sep 2026 · yotpo.com
Analytics
ROI, reward-performance, referral-performance and general reporting dashboards are included in the plan comparison.Read 15 Oct 2026 · yotpo.com
API authentication
API requests use a GUID and API key supplied in X-GUID and X-API-KEY HTTP headers.Read 15 Oct 2026 · loyaltyapi.yotpo.com
API changelog
The changelog records API-managed VIP tiers and a yotpo_customer_id response field on September 28, 2026.Read 15 Oct 2026 · loyaltyapi.yotpo.com
Cloud service
Yotpo's certification describes Loyalty & Referrals as part of a cloud ecommerce marketing platform.Read 15 Oct 2026 · yotpo.com
Company size and age
LinkedIn lists Yotpo as privately held, founded in 2011, headquartered in New York and employing 501–1,000 people.Read 15 Oct 2026 · linkedin.com
Documentation
The help center includes installation, getting-started, earning rules, currencies, multiple stores, segmentation, analytics, API and integration categories.Read 15 Oct 2026 · support.yotpo.com
Earning rules
The product supports 25+ out-of-the-box earning rules and lets merchants customize points, multipliers, and eligibility.Read 30 Sep 2026 · yotpo.com
Ecommerce platforms
Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported; some features vary by platform.Read 30 Sep 2026 · support.yotpo.com
Fraud controls
Referral abuse controls can block activity using signals such as IP address, user agent and billing address.Read 15 Oct 2026 · yotpo.com
Funding and founders
G2 reports $101 million raised and more than 300 employees; Crunchbase identifies Tomer Tagrin as co-founder and CEO and Omri Cohen as co-founder and COO.Read 15 Oct 2026 · g2.com
Independent hands-on limit
A 2026 hands-on review found the free experience polished but preset, with Earning Rules and VIP tiers reserved for paid or custom-quoted plans.Read 15 Oct 2026 · blinto.co
Installation requirements
Shopify installation requires enabling customer accounts and turning on the Yotpo app embed in the theme editor.Read 15 Oct 2026 · support.yotpo.com
Legal entity
Yotpo's ISO certificates name the legal entity YOTPO LTD.Read 15 Oct 2026 · yotpo.com
Limit: complexity and bugs
Users report an overwhelming or clunky interface and occasional technical problems or instability.Read 15 Oct 2026 · getapp.com
Limit: customization and integrations
Reviews mention limited customization, awkward non-Shopify integrations, clunky Gorgias connections and difficult dynamic-email testing.Read 15 Oct 2026 · capterra.com
Limit: pricing
Reviewers frequently call Yotpo expensive or confusing, with advanced capabilities behind higher tiers and limited affordable middle options.Read 15 Oct 2026 · getapp.com
Limit: support and reliability complaints
Trustpilot reviewers describe unresolved publishing problems, unsolicited-email concerns, billing dissatisfaction and poor responses to negative reviews.Read 15 Oct 2026 · trustpilot.com
On-site experience
Yotpo provides a sticky bar, rewards page, checkout redemption and other storefront modules.Read 15 Oct 2026 · yotpo.com
Points and VIP tiers
Merchants can award points for purchases or actions and create tiers based on spend, points or purchases.Read 15 Oct 2026 · yotpo.com
POS and wallets
The platform advertises synchronized online and in-store rewards through Shopify POS plus Apple Wallet and Google Pay passes.Read 15 Oct 2026 · yotpo.com
Praise: review and loyalty value
Reviewers credit automated requests, analytics, review collection and loyalty tools with stronger engagement, trust and conversion.Read 15 Oct 2026 · getapp.com
Praise: support
Review summaries commonly praise responsive, knowledgeable customer support and helpful onboarding.Read 15 Oct 2026 · getapp.com
Praise: usability and integrations
Independent reviewers repeatedly describe the interface as easy to use, Shopify integration as smooth, and setup as straightforward.Read 15 Oct 2026 · g2.com
Rating on G2
4.3 out of 5 from 265 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.0 out of 5 from 8 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.5 out of 5 from 377 reviewsRead 15 Oct 2026 · getapp.com
Rating on Shopify App Store
4.7 out of 5 from 970 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Software Advice
4.5 out of 5 from 377 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
1.5 out of 5 from 233 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
7 out of 10 from 89 reviews and ratingsRead 15 Oct 2026 · trustradius.com
Referral programs
The product supports referral links that can reward both the referrer and the new customer.Read 15 Oct 2026 · yotpo.com
Reward types
Available rewards include discounts, free shipping, free products, gift cards and custom rewards depending on plan.Read 15 Oct 2026 · yotpo.com
Rewards
Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access.Read 30 Sep 2026 · yotpo.com
Scale pricing
Pro's $199 monthly subscription covers the first 500 orders per month, with per-order rates above that and custom quotes for Premium and Enterprise.Read 30 Sep 2026 · yotpo.com
Security and compliance
The Trust Center lists CCPA, GDPR, EU-US DPF, ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2, CSA STAR Level 1 and WCAG 2.2 AA.Read 15 Oct 2026 · trust.yotpo.com
Shopify support
Yotpo is a Shopify and Shopify Plus partner with one-click installation and loyalty/referral functionality.Read 15 Oct 2026 · yotpo.com
Tiers
Loyalty tiers can be based on spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier.Read 30 Sep 2026 · yotpo.com
Who it serves
Yotpo describes its business as serving ecommerce brands ranging from fast-growing direct-to-consumer companies to large retailers.Read 30 Sep 2026 · yotpo.com

Plans and prices

Free Free $0 / month Basic points campaign and referrals · program awareness tools · Support Center tutorials Read 30 Sep 2026 · yotpo.com
Free Free $0/month basic points campaign and referrals · program-awareness tools · support-center tutorials Read 15 Oct 2026 · yotpo.com
Pro $199 a month Starting at $199/month first 500 monthly orders included · $0.20/order for 501–1,000 · $0.10/order for 1,001–3,000 · $0.05/order for 3,001–10,000 · more earning/redemption methods · CRM integrations · fraud prevention · 24/7 chat and email support Read 15 Oct 2026 · yotpo.com
Enterprise Priced on request Custom quote cross-brand programs · advanced customizations · multi-market and multi-brand scale · dedicated security and compliance · priority professional-services access Read 15 Oct 2026 · yotpo.com
Premium Priced on request Custom quote program-management-at-scale tools · smart segments and ROI analytics · VIP tiers · dedicated customer-success and onboarding managers · POS support Read 15 Oct 2026 · yotpo.com

Every Yotpo Loyalty plan and price →

Strong points and limits

Strong points

  • More than 25 ready-made earning rules
  • Rewards include discounts, products, donations, and access
  • Tiers can reflect spend, purchases, or engagement
  • Pro includes 24/7 chat and email support

Limits

  • Pro costs $199 a month
  • Per-order rates apply above 500 monthly orders
  • Premium and Enterprise pricing is custom
  • Some features vary by ecommerce platform

Who it suits

Yotpo suits ecommerce brands building points, referrals, and tiered rewards programs. Its listed platforms range from Shopify and BigCommerce to custom storefronts, with some feature variation by platform.

Verdict

Yotpo lays out earning rules, reward types, integrations, and tier options for ecommerce loyalty programs. Pro's starting subscription covers 500 monthly orders, with additional per-order rates beyond that.

Where Specifiction places it

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