Kangaroo Rewards vs Yotpo Loyalty
Kangaroo Rewards
loyalty.kangaroorewards.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | Kangaroo Rewards | Yotpo Loyalty |
|---|---|---|
| Price from | $79/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Rewards and Incentives Software | 7.8 (#4) | 8.3 (#2) |
| Spec score · Customer Loyalty Software | 7.9 (#6) | 8.3 (#5) |
| Spec score · Loyalty Program Software | 8.0 (#11) | 8.3 (#10) |
| Spec score · Customer Retention Software | 7.7 (#12) | 8.3 (#7) |
| API | The API supports real-time bidirectional data sync and integrations with POS, e-commerce, CRM, ERP, mobile apps, and kiosks. | The public Loyalty API supports customer profiles, points awards, referrals and reward redemption at https://loyalty.yotpo.com/api/v2. |
| Founded | 2012 | 2011 |
| Headquarters | Montreal, Quebec, Canada | Israel |
| Integrations | The integrations page lists BigCommerce, WooCommerce, Shopify, Magento, Lightspeed, Heartland, Mailchimp, Mindbody, and other services. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Purpose | Kangaroo Rewards provides loyalty and customer engagement tools for businesses, including rewards, marketing, and customer retention features. | Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs intended to drive retention, revenue, and repeat engagement. |
| Rewards | Businesses can award points based on purchases, visits, or specified actions and let customers redeem them for products, services, or partner rewards. | Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access. |
| Security and compliance | The site displays a GDPR image badge, but the opened pages do not specify security controls or certifications. | The Trust Center lists CCPA, GDPR, EU-US DPF, ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2, CSA STAR Level 1 and WCAG 2.2 AA. |
| Support | The site says plans include dedicated onboarding, personalized training, and support from loyalty specialists. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
| Tiers | Businesses can create membership tiers based on customer spend, visit frequency, or engagement and assign tier-specific benefits. | Loyalty tiers can be based on spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. |
Plans
Kangaroo Rewards
- Core$79 a month
- Plus$199 a month
- Elite$349 a month
- Core$79 a month
- Plus$199 a month
- Elite$349 a month
- EnterprisePriced on request
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Kangaroo Rewards
Kangaroo Rewards is a paid loyalty and customer-engagement platform for businesses, available on Android, iOS, web, and through an API. Businesses can award points for purchases, visits, or other actions, then let customers exchange points for products, services, or partner rewards. Membership tiers can use spending, visit frequency, or engagement criteria and attach tier-specific benefits. Marketing tools include automated email and SMS campaigns, templates, segmentation, and real-time tracking. Kangaroo describes an experience spanning in-store POS, e-commerce, and mobile apps, with integrations such as Shopify, WooCommerce, BigCommerce, Magento, Lightspeed, Heartland, Mailchimp, and Mindbody. Its API supports bidirectional real-time synchronization with business systems. Branded mobile apps can include rewards, notifications, QR scanning, referrals, bookings, and geofencing. Plans start at $79 a month; there is no free plan.
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.