LoyaltyLion vs Yotpo Loyalty
LoyaltyLion
loyaltylion.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | LoyaltyLion | Yotpo Loyalty |
|---|---|---|
| Price from | $199/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Customer Loyalty Software | 9.0 (#1) | 8.3 (#5) |
| Spec score · Rewards and Incentives Software | 9.0 (#1) | 8.3 (#2) |
| Spec score · Loyalty Program Software | 9.0 (#3) | 8.3 (#10) |
| Spec score · Customer Retention Software | 8.8 (#2) | 8.3 (#7) |
| Analytics | Native analytics provide retention, ROI, referral and lifetime-value metrics for program optimization. | ROI, reward-performance, referral-performance and general reporting dashboards are included in the plan comparison. |
| Founded | 2012 | 2011 |
| Headquarters | London, United Kingdom | Israel |
| Integrations | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Rating on G2 | 4.6 out of 5 from 625 reviews | 4.3 out of 5 from 265 reviews |
| Rating on Shopify App Store | 4.6 out of 5 from 536 reviews | 4.7 out of 5 from 970 reviews |
| Rating on Trustpilot | 4.4 out of 5 from 58 reviews | 1.5 out of 5 from 233 reviews |
| Rating on TrustRadius | 2 out of 10 from 3 reviews and ratings | 7 out of 10 from 89 reviews and ratings |
| Referral programs | The platform supports referral programs intended to turn existing customers into an acquisition channel. | The product supports referral links that can reward both the referrer and the new customer. |
| Rewards | Customers can earn points for activities such as purchases, referrals, reviews, account creation, birthdays, and social follows. | Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access. |
| Security | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
| Shopify support | The product supports Shopify, Shopify Plus and Shopify POS, including online and in-store points earning and redemption. | Yotpo is a Shopify and Shopify Plus partner with one-click installation and loyalty/referral functionality. |
| Support | The pricing page lists dedicated onboarding support and fast live chat and email support, and says all plan levels can access the Support team. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
| What it does | LoyaltyLion is a customer-loyalty platform for ecommerce brands that uses rewards and engagement programs to increase repeat purchases and customer lifetime value. | Yotpo Loyalty & Referrals lets ecommerce brands run points, rewards, VIP-tier and referral programs. |
Plans
LoyaltyLion
- FreeFree
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
LoyaltyLion
LoyaltyLion provides ecommerce brands with customizable loyalty programs intended to encourage repeat purchases and build customer relationships. Stores can award points for purchases, referrals, reviews, account creation, birthdays and social follows, then let customers exchange points for free products, discount vouchers or free delivery. The platform also supports VIP tiers and provides real-time loyalty data and customer buying behavior to help evaluate and adjust a program. It is built for Shopify, including Shopify Plus and Shopify POS, and has integrations such as Klaviyo, Attentive, Gorgias, Mailchimp, Dotdigital and HubSpot. A Headless API supports custom loyalty experiences across channels. A free plan is recommended for stores processing 400 orders or fewer per month, and a 14-day trial is available through the Shopify Appstore. Classic costs $199 a month, billed every 30 days, and includes 500 orders per month. Advanced and Plus use custom pricing. LoyaltyLion lists dedicated onboarding and live chat and email support.
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.