Annex Cloud Loyalty Experience Platform vs Yotpo Loyalty
Annex Cloud Loyalty Experience Platform
annexcloud.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | Annex Cloud Loyalty Experience Platform | Yotpo Loyalty |
|---|---|---|
| Price from | $1,250/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Customer Loyalty Software | 8.9 (#2) | 8.3 (#5) |
| Spec score · Loyalty Program Software | 8.9 (#5) | 8.3 (#10) |
| API authentication | API and REST integrations support JWT authentication. | API requests use a GUID and API key supplied in X-GUID and X-API-KEY HTTP headers. |
| Founded | LinkedIn lists Annex Cloud as founded in 2010. | 2011 |
| Headquarters | LinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address. | Israel |
| Integrations | Annex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Praise: support | Reviewers repeatedly describe Annex Cloud staff as responsive, knowledgeable and strongly involved during implementation and expansion. | Review summaries commonly praise responsive, knowledgeable customer support and helpful onboarding. |
| Purpose | The platform helps modern brands build personalized loyalty experiences across online, in-app, in-store and other customer touchpoints. | Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs intended to drive retention, revenue, and repeat engagement. |
| Rating on Gartner Peer Insights | 4.0 out of 5 from 1 review | 4.0 out of 5 from 8 ratings |
| Rating on GetApp | 4.2 out of 5 from 39 reviews | 4.5 out of 5 from 377 reviews |
| Rating on Software Advice | 4.2 out of 5 from 39 reviews | 4.5 out of 5 from 377 reviews |
| Rewards | The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences. | Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access. |
| Security | The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
| Support | Annex Cloud advertises 24/7 support, an assigned Customer Success Manager, training and documentation, and periodic program reviews. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
| What it does | Annex Cloud provides an enterprise SaaS platform for creating, operating and analyzing customer-loyalty programs. | Yotpo Loyalty & Referrals lets ecommerce brands run points, rewards, VIP-tier and referral programs. |
Plans
Annex Cloud Loyalty Experience Platform
- Annex Cloud Loyalty Experience Platform$15,000 a year
- Loyalty Experience PlatformPriced on request
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Annex Cloud Loyalty Experience Platform
Annex Cloud Loyalty Experience Platform helps brands build personalized loyalty experiences across online, in-app, in-store, and other customer touchpoints. It supports points, tiered, paid, punch-card, and hybrid programs, with incentives such as promotions, merchandise, experiences, and receipt-verified purchases. Engagement tools include gamification, social loyalty, surveys, quizzes, and contests. Personalization uses zero- and first-party attributes, real-time segmentation, event-triggered journeys, and progressive profiling. Referral features can reward both the referring customer and the friend, with fraud controls and referral attribution. Annex Cloud says the platform supports millions of customers and transactions across multiple brands and regions, including multi-currency and multi-language programs. Integration options include more than 125 connectors and a RESTful API; named integrations include SAP, Microsoft Dynamics, and Adobe Commerce. The company describes GDPR and CCPA support, SOC 2 Type 2 and ISO 27001 certifications, AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on. Support offerings include 24/7 assistance, an assigned Customer Success Manager, training, documentation, and periodic program reviews. Pricing is available by contacting Annex Cloud or requesting a demo.
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.