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Comarch Loyalty Marketing Platform

comarch.com

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Spec score 8.3 #3 of 28 in Customer Loyalty Software

Spec sheet

What it does
Cloud software for designing and operating B2C, B2B and coalition loyalty programs from one platform.Read 15 Oct 2026 · gartner.com
API
Comarch advertises open APIs, batch interfaces and an API-centric architecture for third-party connectivity.Read 15 Oct 2026 · comarch.com
Integrations
GetApp lists integrations including SAP Marketing Cloud, HubSpot Marketing Hub, Salesforce Marketing Cloud, Sinch, Magento, Braze, Payback, PDI, Shopify POS and Amadeus.Read 15 Oct 2026 · getapp.com
Privacy
Comarch says the platform includes GDPR compliance, data anonymization and consent-based profiling.Read 15 Oct 2026 · comarch.com
Headquarters
Kraków, PolandRead 23 Sep 2026 · comarch.com
Founded
1993Read 23 Sep 2026 · comarch.com
AI capabilities
Official material lists customer-lifetime-value analysis, churn prediction, next-best-offer, product recommendations and fraud anomaly detection.Read 15 Oct 2026 · comarch.com
API versioning
A March 2023 release introduced API v3 and stated that API v2 support would end on 31 March 2024.Read 15 Oct 2026 · comarch.com
Company founded and headquarters
Comarch was founded in 1993 and is headquartered in Kraków, Poland.Read 15 Oct 2026 · linkedin.com
Company legal name
The vendor identifies itself as Comarch S.A.Read 15 Oct 2026 · comarch.com
Company size
LinkedIn lists Comarch in the 5,001–10,000 employee range.Read 15 Oct 2026 · linkedin.com
Corporate certification
Comarch reports ISO 9001, ISO/IEC 27001, ISO 14001, ISO 22301 and ISO 45001 certifications within its integrated management system.Read 15 Oct 2026 · comarch.com
Data analytics
Provides campaign statistics, reporting modules, customer segmentation and predictive analysis for personalization.Read 15 Oct 2026 · comarch.com
Documentation and support
GetApp lists documentation, videos, webinars, live online and in-person training plus email, phone, chat, knowledge-base and 24/7 live-representative support.Read 15 Oct 2026 · getapp.com
Gamification
The platform lists customizable gamified promotions as an additional capability.Read 15 Oct 2026 · comarch.com
GetApp platform coverage
GetApp identifies web, Android and iPhone/iPad as supported platforms.Read 15 Oct 2026 · getapp.com
Licence and hosting
The reviewed product pages do not identify an open-source licence, public SDK or self-hosting deployment option; they describe a vendor-operated cloud platform with APIs.Read 15 Oct 2026 · comarch.com
Limit: deployment speed
A G2 reviewer says delivering new functionality can take too long, while another reports delayed SSO delivery.Read 15 Oct 2026 · g2.com
Limit: feature gaps
G2 feedback cites limited functionality outside gamification and rewards and requests better point redemption options such as gift cards.Read 15 Oct 2026 · g2.com
Limit: implementation complexity
Independent Capterra review text describes a steep learning curve, resource-intensive setup and ongoing customization, with cost and scale potentially excessive for smaller programs.Read 15 Oct 2026 · capterra.com
Limit: interface usability
G2 reviewers mention cluttered navigation, color fatigue and a need for better filtering and templates.Read 15 Oct 2026 · g2.com
Loyalty management
Collects customer data from sales and marketing channels and uses it to run loyalty programs, promotions and offers.Read 15 Oct 2026 · comarch.com
Marketing automation
Creates behavior-based campaigns and sends scheduled or event-triggered email, push and SMS communications.Read 15 Oct 2026 · comarch.com
Mobile app
The loyalty app supports virtual cards, points balances, transaction history, reward catalogues, wish lists, surveys, coupons and location-based offers.Read 15 Oct 2026 · comarch.com.br
Omnichannel applications
Customers can deploy websites, mobile applications and a care portal for member information updates.Read 15 Oct 2026 · comarch.com
Ownership status
Gartner lists Comarch as a public company.Read 15 Oct 2026 · gartner.com
Praise: flexibility
G2 reviewers describe the software as powerful, flexible and capable of supporting varied tiers, rules, campaigns and rewards.Read 15 Oct 2026 · g2.com
Praise: insights and integrations
G2's review summary says users repeatedly value customer-behavior insights and integration with existing systems for targeted rewards and retention.Read 15 Oct 2026 · g2.com
Promotion engine
Supports points, discounts, coupons and product giveaways triggered by activities such as purchases, reviews or app downloads.Read 15 Oct 2026 · comarch.com
Rating on G2
4.3 out of 5 from 12 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.4 out of 5 from 9 reviewsRead 15 Oct 2026 · getapp.com
Rating on Trustpilot
3.6 out of 5 from 1 reviewRead 15 Oct 2026 · trustpilot.com
Referral programs
Member-get-member functionality awards points when existing members recruit new members.Read 15 Oct 2026 · comarch.com
Rewards fulfillment
Comarch offers sourcing, inventory, packaging and delivery of rewards with multilingual and multicurrency support.Read 15 Oct 2026 · comarch.com
Scale
The vendor says programs can grow from thousands to 100 million members and that the platform connects with hundreds of systems.Read 15 Oct 2026 · comarch.com
Security controls
The loyalty-management page states that Comarch uses security protocols, certifications, regular penetration testing and multi-factor authentication.Read 15 Oct 2026 · comarch.com

Plans and prices

Comarch Loyalty Marketing Platform Priced on request Custom quote after strategy call; cost depends on modules, member volume and integration complexity Enterprise loyalty platform · scalable to tens of millions of members · modules and integrations selected per program Read 15 Oct 2026 · comarch.com

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