Anonymised Publisher Data Platform vs AudienceProject
Anonymised Publisher Data Platform
anonymised.ioAudienceProject
audienceproject.comSide by side
| Figure | Anonymised Publisher Data Platform | AudienceProject |
|---|---|---|
| Price from | 0.40 GBP/EUR/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 0 |
| Spec score · Audience Data Providers | 7.9 (#2) | 6.8 (#10) |
| Integrations | Personas are delivered as key-values in Google Ad Manager or any major SSP. | A company white paper lists integrations with Meta, Display & Video 360, YouTube, TechEdge and Adform. |
| Support | The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief. | The platform provides an in-platform help center for guidance on implementation, integrations and account management. |
Plans
Anonymised Publisher Data Platform
- Direct-sold impressions, above 10m0.40 GBP/EUR a month
- Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
- Direct-sold impressions, first 5m0.80 GBP/EUR a month
- Pay-as-you-go package with SignalLiftPrice not published
In their own words
Anonymised Publisher Data Platform
Anonymised Publisher Data Platform has no write-up on Specifiction yet; its figures are above.
AudienceProject
AudienceProject has no write-up on Specifiction yet; its figures are above.