Anonymised Publisher Data Platform vs OnAudience DMP
Anonymised Publisher Data Platform
anonymised.ioOnAudience DMP
onaudience.comSide by side
| Figure | Anonymised Publisher Data Platform | OnAudience DMP |
|---|---|---|
| Price from | 0.40 GBP/EUR/mo | $500/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Audience Data Providers | 7.9 (#2) | 7.1 (#8) |
| Spec score · Data Management Platforms | 7.8 (#6) | 7.0 (#20) |
| Custom segments | Segments can be built from a publisher’s taxonomies, entities, user actions, or product pages. | The DMP segment builder supports custom rules and attributes including data points and timeframes, with demographic and geolocation options. |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Integrations | Personas are delivered as key-values in Google Ad Manager or any major SSP. | OnAudience says its audience data is integrated with global DSP platforms and data distributors; the opened page does not name specific platforms. |
| Support | The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief. | The company says it supports clients and helps them build their data management strategy. |
Plans
Anonymised Publisher Data Platform
- Direct-sold impressions, above 10m0.40 GBP/EUR a month
- Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
- Direct-sold impressions, first 5m0.80 GBP/EUR a month
- Pay-as-you-go package with SignalLiftPrice not published
In their own words
Anonymised Publisher Data Platform
Anonymised Publisher Data Platform has no write-up on Specifiction yet; its figures are above.
OnAudience DMP
OnAudience DMP has no write-up on Specifiction yet; its figures are above.