Anonymised Publisher Data Platform vs OnAudience DMP
Anonymised Publisher Data Platform
6.3 #16 in Data Management Platforms
About Anonymised Publisher Data Platform| Anonymised Publisher Data Platform | OnAudience DMP | |
|---|---|---|
| Free plan | No | No |
| Paid from | GBP/EUR 0.40/mo | $500/mo |
| Platforms | Web | Web |
| Free plan | No | |
| Collection methods | Publisher audience data; cross-domain interest and intent data; taxonomies; entities; user actions; product pages | first-party data, third-party data, raw data, mobile data, CTV/OTT data, browser and digital-content signals |
| Audience segmentation | Yes | Yes |
| Real-time activation | Yes | |
| Activation destinations | Google Ad Manager; major SSPs; Anonymised curation | DSPs, SSPs, marketplaces, The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, PubMatic |
| Paid from | 500 /mo | |
| Lookalike modeling | Yes | |
| CTV activation | Yes |
Listed together in Best Data Management Platforms