AnswerIt vs Locivo

AnswerIt is a web service that generates suggested replies to customer reviews using a business profile and AI. Paste a review and it returns a draft in seconds, using the profile’s tone, industry and goals as context. Drafts can be made shorter, longer or more direct, and users can add their own instruction. The service lists Google, Yelp, TripAdvisor, Facebook and Airbnb among supported review platforms, with examples for restaurants, hotels, retail businesses, gyms, salons and dental practices. AnswerIt uses OpenAI GPT-4o, sending review text and business context to OpenAI for generation. It stores pasted reviews and generated responses, and says it does not sell personal data or use it for advertising. Replies are suggestions that users must review and edit; automatic publishing is not available. The Free plan is free for five responses monthly. Pro costs $9 a month, billed monthly.

Locivo is web software for review management and local SEO, designed for multi-location businesses and agencies. It monitors reviews on more than 33 platforms, including Google, Zomato, Practo, Trivago, and Walmart. Google Business Profile supports two-way access for monitoring and replying to reviews and syncing profile changes; other platforms listed on Locivo’s integrations page are read-only for review monitoring. Locivo drafts replies in a configured brand voice, with options to approve them or post automatically according to star rating. It also checks business name, address, and phone consistency on Practo, Swiggy, Zomato, EazyDiner, Lybrate, and AskLaila. Review-request emails include unique tracked links. Agencies can invite clients to branded portals that show only each client’s data, and can revoke access. The free plan includes AI replies, monitoring, citation management, local rank tracking, and review-request email campaigns, with no credit card required. Advanced and multi-location agency plans are available on request.