Anteriad Buyer Intent vs Foundry Intent
Anteriad Buyer Intent
anteriad.comFoundry Intent
foundryco.comSide by side
| Figure | Anteriad Buyer Intent | Foundry Intent |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | Yes |
| Plans published | 0 | 1 |
| Spec score · Buyer Intent Data Software | 7.8 (#7) | 7.2 (#14) |
| Spec score · B2B Contact Data Providers | 7.0 (#73) | 7.0 (#72) |
| Activation | Users can define and export audience segments and buying groups, then push segments to a DSP or platform of their choice. | Foundry describes using intent data for ad targeting and demand generation, including targeting decision makers on a customer's ABM list who show purchase intent. |
| API access | Yes | Yes |
| Founded | 2000 | 1964 |
| Headquarters | New York, New York, United States | San Francisco, California, United States |
| Integrations | Anteriad’s Salesforce integration guide says users can import account and contact lists from Salesforce and export contacts from Marketing Cloud to Salesforce campaigns or lists. | Foundry says the product connects with critical platforms for segmentation and activation based on buying behavior. |
| Intended users | Anteriad positions its B2B data and intent solutions for marketers seeking audience targeting, account-based marketing, buying group identification, and multichannel campaigns. | Foundry positions its intent data for sales and marketing teams, including use in audience building, ad targeting, demand generation, and ABM. |
| Privacy | Anteriad describes its B2B data as privacy-compliant and says its identity resolution methodology prioritizes data privacy and industry standards. | Foundry says its proprietary audience members have opted in to engage with its content, partners, and brands. |
Plans
In their own words
Anteriad Buyer Intent
Anteriad Buyer Intent is part of Anteriad Marketing Cloud, a self-service or managed B2B platform for data, campaigns, and analytics. Marketers can monitor custom intent topics and use NLP-powered recommendations to identify topics for targeting. Buying-group profiles can be built manually or dynamically, then targeted and measured, including for contacts showing intent who were not initially targeted. Users can define and export audience segments or groups to a DSP or platform of their choice. Campaign capabilities include demand orchestration, cross-channel optimization, programmatic advertising, intent-driven content syndication, analytics, and real-time reporting. Anteriad lists 8,000+ US intent topics, 343 million global digital contacts, and 76 million global businesses for Marketing Cloud; its Audience Identification page separately lists 11K+ intent topics and 50B weekly signals. Data fields include industry, company size, revenue, job function, title, and skillset. Intent and technology-install data are US-only. API access is available, but prices are not displayed; prospective customers are invited to request information or schedule a demo.
Foundry Intent
Foundry Intent has no write-up on Specifiction yet; its figures are above.