Anyone Home vs LOFT

Anyone Home is a web leasing platform for multifamily owners and operators, combining marketing, communications, and reporting analytics. Its CRM captures prospect conversations across channels and guides next steps using budget, desired unit, and move timeline. The AI Leasing Assistant handles inbound voice, chat, and SMS inquiries, answers questions, captures lead details, and helps schedule tours; conversations can transfer to a live agent. The Contact Center provides phone, email, and chat support for prospects and residents 24/7. An AI Reporting Assistant accepts prompts to analyze and visualize data and to create, save, and share dashboards. Leasing Call Analysis supplies employee call scores the next business day. Self-guided tour workflows can automate instructions, access codes, follow-up, and rescheduling missed tours. Integrations span property systems, listing services, lead management, calendars, tours, smart-tour hardware, and single sign-on. Named partners include Zillow, Yardi, RealPage, ResMan, Outlook, Okta, Microsoft Entra, Yale, SmartRent, SentriLock, and Realync. Pricing is on request.

LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.